She’s weathered recessions, floods, and total business wipeouts — and came back stronger every time with Alison Vidotto | 011

Curveball: A podcast about possibility

Alison Vidotto doesn’t just teach resilience — she embodies it. Over 30+ years running her own businesses (while raising six kids, mind you), she’s survived the kind of curveballs that knock most people flat: economic collapse, industry crashes, an office literally underwater.
Her secret? Systems. Strategy. And a refusal to crumble.
In this episode, Alison breaks down how to bounce back like a boss, why marketing isn’t always your problem (even if it feels like it), and how AI is leveling the playing field for entrepreneurs who’ve been bootstrapping their way through chaos.
If you’ve ever screamed “I just need more leads,” Alison’s about to lovingly call your bluff — and show you what to fix instead.
Quote:
“Systems might not be sexy — but you know what is? A healthy bank balance and a holiday in your favorite city.”

Connect with Alison
👉 Free AI resources: AI for Entrepreneurs Guide
👉 Facebook: Alison.Vidotto.Business.Mentor
👉 LinkedIn: Alison Vidotto

Chapters

1. Finding Purpose in Business (00:00:00)

2. Introducing Allison Vedado: A Resilient CEO (00:01:11)

3. Balancing Work and Family (00:02:38)

4. Overcoming Major Challenges (00:03:45)

5. he Flood of 2011: A Turning Point (00:04:27)

6. Diving into Marketing (00:05:43)

7. The Importance of Systems and Processes (00:10:15)

8. Navigating Financial Challenges (00:11:57)

9. The Role of Intention in Business (00:21:49)

10. Client Troubles and the Importance of Systems (00:25:35)

11. The Power of Language and Mindset (00:27:32)

12. Resilience and Overcoming Challenges (00:31:27)

13. Embracing AI for Business Success (00:35:59)

14. Connecting and Sharing Resources (00:44:35)