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Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author
Manage episode 442129190 series 3244504
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Companies still tend to over-invest in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity.
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