))
Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester
Manage episode 451945721 series 3244504
Content provided by Stephen Shaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Shaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The market research industry is facing an existential crisis. Brand marketers have lost faith in old school methods of research – too slow, cumbersome and costly, in their view. To regain the trust of marketers, the consumer insights industry has to modernize their practices and start delivering insights that make more of a strategic impact, says Brett Townsend, a leading market research authority.
51 episodes
Share
