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Beyond Headless: The Journey to Joyful Content Optimization
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What happens when you tell a software engineer his CMS platform will shut down in six months, leaving major clients like Adidas and Reebok stranded? You get Storyblock - perhaps the most thoughtful reinvention of content management in decades.
Dominik Angerer, CEO and co-founder of Storyblok, takes us on a journey through the broken world of traditional CMS platforms and reveals how his team is building something fundamentally different. The problem isn't just technical – it's the entire approach to content creation and management that's failed marketing teams everywhere.
Most CMS platforms function as what Dominic calls "content graveyards" – places where content is published and forgotten after being created elsewhere in Google Docs or Word. This disjointed workflow creates endless inefficiencies, from formatting inconsistencies to the inability to properly reuse content across channels.
Storyblok's "Joyful Headless" approach combines developer-friendly API architecture with tools specifically designed for marketers' needs. Their Ideation Room brings unstructured content creation directly into the CMS environment, while forthcoming features will use AI to help refresh stale content and visualize how content connects across your digital ecosystem.
The results speak for themselves – the National Retail Federation reduced development time by 70% using Storyblok's approach. Unlike competitors who have expanded beyond content management into e-commerce and other functionalities, Storyblock maintains laser focus on solving the content lifecycle challenges: ideation, creation, publishing, and reuse.
Ready to liberate your content from the graveyard and transform how your team creates? Discover why Storyblok's focused approach might just be the solution you've been searching for.
Chapters
1. Problems With Traditional CMS Systems (00:00:00)
2. Building Storyblock: Origin Story (00:04:29)
3. Content Management Pain Points (00:08:41)
4. The Joyful Headless Approach (00:13:26)
5. Content Lifecycle Management (00:18:10)
6. NRF Success Story (00:23:15)
7. Future-Proofing Content Management (00:27:34)
112 episodes
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