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How Pega is Changing Real-Time Customer Engagement
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On the heels of Pega's recent "Blueprint" announcement, I got to spend some time with CTO Don Schuerman pulling apart the tech, the capabilites, and more importantly, what brands are doing with these new superpowers. Discover key insights into how real-time technology solutions can transform customer engagement and minimize tech debt. We discuss the concept of "next best action," emphasizing timely customer interactions that align with business goals.
• Explanation of the next best action concept
• Insights into the challenges posed by tech debt
• Overview of Pega’s Customer Engagement Blueprint
• Discussion on the significance of personalized customer engagement
• Exploration of transitioning from product-centric to customer-centric strategies
• Understanding how technology can enhance decision-making in marketing
Let us know what you think of the tools we discussed. Have you tried elevating your customer engagement approaches? We’d love to hear from you.
Chapters
1. How Pega is Changing Real-Time Customer Engagement (00:00:00)
2. Technology for Next Best Action (00:01:04)
3. Understanding Customer Profitability (00:04:35)
4. Balancing Business and Customer Conversations (00:15:02)
5. Scalable Technology in Real (00:28:48)
6. Insights from Pega's Product Demos (00:44:59)
7. Resolving Tech Debt and Innovation Challenges (04:51:06)
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