“Nobody Was Coming to Save Me”—Mike ‘C-Roc’ Ciorrocco on Taking Total Ownership

Cut The Tie | Entrepreneur Success Unleashed

Cut The Tie Podcast

Mike "C-Rock" Ciorrocco shares how he broke free from a high-paying but unfulfilling career in the mortgage industry and created a media empire by embracing intention, faith, and the power of podcasting. In this energizing episode, Mike dives into how cutting the tie to chase mode led to a life of creation, clarity, and impact. From his viral energy to his commitment to helping others shine, C-Rock delivers real talk for entrepreneurs ready to stop playing small.

About Mike “C-Rock” Ciorrocco

Mike Ciorrocco is the founder of That One Agency, the #1 podcast booking firm in North America. A dynamic entrepreneur, podcast host, and brand strategist, C-Rock has appeared on over 1,100 shows and is known for helping mission-driven leaders build authority and attract opportunity through strategic guest appearances. His mission is to help people realize their power and step into the life they were meant to lead.

In This Episode:

• Cutting the Tie to Chase Mode
  C-Roc shares how walking away from a successful mortgage business helped him escape the grind of chasing money—and step into a life built on intention and ownership.
  
  
• Using Podcasting to Build Authority
  After guesting on over 1,100 podcasts, he reveals how consistent podcast exposure became his most powerful growth engine—and why it's the ultimate brand strategy.
  
  
• Faith and the Power of Surrender
  A breaking point in his kitchen led to a spiritual surrender that changed everything. C-Roc explains how leaning into faith gave him clarity, confidence, and a new purpose.
  
  
• Designing a Life Around Identity
  From core values to non-negotiables, C-Roc outlines how knowing who you are makes business decisions binary—and life dramatically simpler.
  
• Why You Don’t Need Permission to Pivot
  If the vehicle you’re in no longer aligns, get out. He shares how cutting ties—even with “successful” paths—unlocks new freedom and growth.

Key Takeaways:

• Stop Chasing, Start Creating
  Replace the “next sale” mindset with an attraction-based model rooted in intention and alignment.
• Your Environment Sets the Tone
  Vibes are contagious—tilt the room with your energy and repel what doesn’t serve you.
• Faith Is a Leadership Advantage
  Letting go of control and surrendering to a higher purpose can unlock massive breakthroughs.
• Build Top-Line Revenue First
  You can’t scale or survive without sales. Focus 95% of your time on promotion and closing.
• You Don’t Need Permission to Pivot
  The vehicle you’re in isn’t your identity. If it no longer fits, cut the tie and move on.

🔗 Connect with Mike Ciorrocco

🌐 That One Agency
📷 Instagram: @mikecroc
💼 LinkedIn: Mike “C-Roc” Ciorrocco

🔗 Connect with Thomas Helfrich

🐦 Twitter: @thelfrich | @nevbeenpromoted
📘 Facebook: Never Been Promoted
📸 Instagram: @neverbeenpromoted
💼 LinkedIn: Thomas Helfrich
🌐 Website: neverbeenpromoted.com

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Chapters

1. Introduction to Mike Ciroc (00:00:00)

2. Changing the Temperature of a Room (00:03:12)

3. Cutting Ties with the Mortgage Business (00:07:36)

4. From Chase Mode to Attraction Model (00:09:19)

5. The Moment of Surrender (00:15:14)

6. Finding Your Identity Beyond Work (00:20:09)