“You Can’t Do This Alone”—The One Lesson Brigitte Cutshall Wants Entrepreneurs to Hear

Cut The Tie | Entrepreneur Success Unleashed

Cut The Tie Podcast
Episode 271

What happens when you cut ties with perfection, corporate conformity, and even fear itself? In this episode of Cut the Tie, Thomas Helfrich sits down with Brigitte Cutshall, founder of Gemini Media, two-time cancer survivor, creative entrepreneur, and all-around badass.

From a career in publishing to beating aggressive cancer twice, Brigitte’s story is a powerful testament to resilience, humor, and building a business that prioritizes joy and purpose over prestige. She shares what it means to embrace imperfection, live life on your own terms, and run a business without losing your soul in the process.

About Brigitte Cutshall:
Brigitte Cutshall is the founder of Gemini Media, a creative content production company that helps businesses communicate clearly and authentically through storytelling, editing, and publishing. With a background in marketing, publishing, and communications, Brigitte is known for helping clients align their words with their mission. She’s also a two-time breast cancer survivor, military brat, runner, and passionate advocate for health, clarity, and community.

In this episode, Thomas and Brigitte discuss:

• The power of rejecting “success” as defined by others
  Brigitte shares how she was pushed toward finance and corporate life, but ultimately found fulfillment through creativity and independence.
• Why getting laid off was the best thing that ever happened to her
  After a corporate layoff and a second cancer diagnosis, Brigitte chose not to chase another job—but to build her own business instead.
• Surviving cancer and building something that matters
  Brigitte reflects on how hope, humor, and her family helped her get through treatment—and how that season sparked a new chapter in her life.
• Community isn’t optional—it’s survival
  Brigitte shares how she overcame isolation by building meaningful relationships, and why connection is the ultimate growth hack.
• Don’t chase perfection—pursue what lights you up
  Brigitte’s journey proves that success doesn’t require you to be everything to everyone. It just requires you to show up, stay curious, and define success for yourself.

Key Takeaways:

• Define success on your terms
  If you don’t, you’ll be chasing someone else’s dream—and that never ends well.
• Don’t go it alone
  Whether it's cancer or entrepreneurship, you need at least one person in your corner. Support systems are survival systems.
• Hope is a radical act
  Choosing hope—even in dark moments—opens the door to possibility, resilience, and reinvention.
• Life isn’t about being perfect
  It’s about making mistakes, learning, laughing, and doing work that reflects who you are.

Connect with Brigitte Cutshall:
🌐 Website: www.brigittecutshall.com
💼 LinkedIn: Brigitte Cutshall
📸 Instagram: @brigittecutshall

Connect with Thomas Helfrich:
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: [email protected]
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Chapters

1. Welcome to Cut the Tie Podcast (00:00:00)

2. Bridget's Background in Content Production (00:04:14)

3. Why Clients Choose Bridget (00:08:33)

4. Cutting the Corporate Tie (00:13:51)

5. Finding Success Through Cancer (00:19:21)

6. The Importance of Community (00:23:06)

7. Lessons on Creativity and Business (00:26:20)