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E14 - Paul Ichilcik - How to match your method with your message
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Why do brilliant strategies with perfect logic still die in boardrooms? In my eye-opening conversation with Paul Ichilcik, we cracked the code on combining structured thinking, design thinking, and storytelling to create communications that don't just get approved—they get championed throughout the entire organization.
You'll find the one page framework we discuss in the show notes.
Show notes: https://clarityfirstprogram.com/e14-post
Connect with Paul: https://www.linkedin.com/in/paul-ichilcik-89b0301/
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Chapters
1. E14 - Paul Ichilcik - How to match your method with your message (00:00:00)
2. The Three Communication Modes Introduction - Paul introduces the framework combining structured thinking, design thinking, and narrative strategies. (00:04:48)
3. Beyond Hollywood Emotion - Paul clarifies that business emotion is about moving people out of inertia, not dramatic storytelling. (00:08:20)
4. The Pyramid as Navigation Tool - How pyramid logic serves as a navigation system for any communication, providing coherence. (00:17:25)
5. Design Thinking as Audience Testing - Using design thinking principles to iterate and test different message framings with stakeholders. (00:27:57)
6. The Anti-Story Concept - Identifying and addressing stakeholders' negative narratives or past bad experiences. (00:40:01)
7. Champion vs. Advocate Framework - Distinguishing between passive advocates and active champions who make real trade-offs. (00:50:04)
8. The Entrepreneurial Theme Example - How the Caribbean expansion becomes a career advancement opportunity through positioning. (01:01:54)
9. Living Themes in Daily Business - Organizational change themes should be alive in daily discussions, not just presentations. (01:12:44)
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