Ep#22-Handcrafted Success: Building a Jewelry Empire from Passion

CV Hustle

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Adrienne Wiley shares the inspiring journey of how she transformed her creative side hustle into a thriving jewelry business with Covet Palm Springs. Originally from Chattanooga, Tennessee, Adrienne built an empire that went from selling handmade jewelry to coworkers during lunch breaks to supplying nearly 900 wholesale accounts and opening multiple retail locations.
• Starting as a creative outlet from her corporate insurance job where she coded enrollments
• Selling jewelry to coworkers from her cubicle before expanding to 150 stores through door-to-door sales
• Quitting her corporate job after saving money for six months while keeping a resignation letter on her desktop
• Growing to supply major retailers like JCrew, Anthropologie, and Madewell
• Becoming an "accidental retailer" when a New York Times feature led to customers lining up outside her studio
• Moving from San Francisco to Palm Springs during the pandemic after dealing with multiple break-ins
• Opening in the Flannery Exchange and expanding her business three times
• Offering interactive experiences like permanent jewelry, charm bars, and custom hat decorating
• Diversifying revenue streams as her number one piece of advice for entrepreneurs
Find Adrienne and Covet Palm Springs at 750 North Palm Canyon Drive inside the Flannery Exchange, across from Cafe La Jefa, or online at covetps.com and on social media @covetps.

Chapters

1. Meet Adrienne Wiley of Covet Palm Springs (00:00:00)

2. Creative Beginnings in a Cubicle (00:08:49)

3. From Side Hustle to Quitting Day Job (00:15:06)

4. Becoming an "Accidental Retailer" (00:21:59)

5. San Francisco to Palm Springs Transition (00:31:02)

6. Finding Home at Flannery Exchange (00:40:27)

7. Permanent Jewelry and Interactive Experiences (00:49:18)

8. Building Multiple Revenue Streams (00:53:53)