David Neale - GBPO Solutions - Building Trust In BPO Sales Claims

CX Files

David Neale is the Founder and CEO of GBPO Solutions. He is based in the UK.

David has experience as a buyer of BPO services and as a representative of BPOs. With this insight he decided that one of the missing ingredients in the BPO sales process is transparency - how does anyone know that what a BPO says about their services is really true?

David founded GBPO Solutions to provide accreditation to BPOs, so if they do make claims about their capabilities then they can point to the accreditation to show that their claims can be verified.

David talked to Mark Hillary about why he started GBPO Solutions and why he explored this idea of transparency rather than measuring processes and delivery capabilities...

David also publishes the popular David's Diaries podcast - focused on the biography of his guests. You can find both Mark and Peter in the back catalogue - both interviewed in 2024.

https://www.linkedin.com/in/david-neale-08b80011b/

https://www.linkedin.com/company/gbpo-solutions/

https://podcasts.apple.com/us/podcast/davids-diaries/id1766136430

Mark and Peter on David's Diaries

https://podcasts.apple.com/us/podcast/mark-hillary/id1766136430?i=1000668074006

https://podcasts.apple.com/us/podcast/peter-ryan/id1766136430?i=1000668073926

Podcast Summary

In this episode, David Neale introduces his new venture, GBPO Solutions, and discusses a novel approach to BPO accreditation. Unlike traditional certifications focused on operational standards (like ISO or HIPAA), David’s accreditation model emphasizes truthfulness, transparency, and independent validation of how BPOs present themselves to the market.

David Neale's accreditation model for BPOs aims to inject much-needed transparency and accountability into a market still relying on legacy procurement methods. By focusing on honesty over hype, GBPO Solutions wants to reshape the buyer-supplier dynamic in outsourcing for the better.