Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
…
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Content provided by Michael Krigsman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Krigsman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Make Your Brand Stand Out FAST | CXOTalk #893
Manage episode 508590132 series 1431021
Content provided by Michael Krigsman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Krigsman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How did Salesforce build a $200B company by declaring war on "software"? Branding expert Laura Ries (author of "Strategic Enemy") reveals why the world's best brands choose strategic enemies to dominate their markets.
Laura explains the counterintuitive positioning strategy behind iconic brands like Tesla, Chick-fil-A, and White Claw. Learn why opposition creates clarity, how visual hammers make brands unforgettable, and why line extensions destroy established brands.
KEY TOPICS:
- The strategic enemy framework
- Visual hammers that build brand memory
- Why line extensions fail (Bud Light case study)
- How to respond to market disruptors
- Personal branding for executives
🔷 Show notes and resources: https://www.cxotalk.com/episode/the-branding-manifesto-choose-your-enemy-win-the-war
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
00:00 📚 Introduction to Strategic Branding and Positioning
00:58 🎯 The Power of a Strategic Enemy in Branding
07:13 🤔 Challenges and Context in Branding Strategies
10:35 🔗 The Link Between Branding and Customer Experience
13:45 🎯 Strategic Positioning and Differentiation
18:31 ⚖️ The Power of Contrast in Branding
19:51 💻 The Role of Branding in IT and Organizational Alignment
21:46 🎯 Perception, Leadership, and Differentiation in Branding
25:13 🚗 Strategic Focus and the Power of Defining a Brand
28:02 🔁 The Power of Repetition in Branding
30:01 🏆 Specialization and Category Leadership
32:37 🎨 Visual Hammers and Minimalistic Branding
37:58 🎨 The Power of Visual Hammers in Branding
41:31 🏢 Strategic Branding for Companies and Products
44:48 👔 Building Personal and Leadership Brands
47:13 🕶️ The Power of Consistency in Branding
48:05 📈 Strategic Responses to Market Disruption
54:14 🎙️ Branding Principles and Podcast Advice
#Branding #Marketing #BusinessStrategy #CXOTalk #LauraRies #CMO
537 episodes
Share
Manage episode 508590132 series 1431021
Content provided by Michael Krigsman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Krigsman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How did Salesforce build a $200B company by declaring war on "software"? Branding expert Laura Ries (author of "Strategic Enemy") reveals why the world's best brands choose strategic enemies to dominate their markets.
Laura explains the counterintuitive positioning strategy behind iconic brands like Tesla, Chick-fil-A, and White Claw. Learn why opposition creates clarity, how visual hammers make brands unforgettable, and why line extensions destroy established brands.
KEY TOPICS:
- The strategic enemy framework
- Visual hammers that build brand memory
- Why line extensions fail (Bud Light case study)
- How to respond to market disruptors
- Personal branding for executives
🔷 Show notes and resources: https://www.cxotalk.com/episode/the-branding-manifesto-choose-your-enemy-win-the-war
🔷 Newsletter: www.cxotalk.com/subscribe
🔷 LinkedIn: www.linkedin.com/company/cxotalk
🔷 Twitter: twitter.com/cxotalk
00:00 📚 Introduction to Strategic Branding and Positioning
00:58 🎯 The Power of a Strategic Enemy in Branding
07:13 🤔 Challenges and Context in Branding Strategies
10:35 🔗 The Link Between Branding and Customer Experience
13:45 🎯 Strategic Positioning and Differentiation
18:31 ⚖️ The Power of Contrast in Branding
19:51 💻 The Role of Branding in IT and Organizational Alignment
21:46 🎯 Perception, Leadership, and Differentiation in Branding
25:13 🚗 Strategic Focus and the Power of Defining a Brand
28:02 🔁 The Power of Repetition in Branding
30:01 🏆 Specialization and Category Leadership
32:37 🎨 Visual Hammers and Minimalistic Branding
37:58 🎨 The Power of Visual Hammers in Branding
41:31 🏢 Strategic Branding for Companies and Products
44:48 👔 Building Personal and Leadership Brands
47:13 🕶️ The Power of Consistency in Branding
48:05 📈 Strategic Responses to Market Disruption
54:14 🎙️ Branding Principles and Podcast Advice
#Branding #Marketing #BusinessStrategy #CXOTalk #LauraRies #CMO
537 episodes
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Similar to CXOTalk
Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
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