Affiliate vs Partner vs Sponsor - Dad Log - Stardate 10192018

Dad Logs - A Glimpse Into the Mind of a Broadcaster

Today I want to talk about different types of agreements. There are many different ways to engage with companies, andy many different ways that engaging with those companies can be mutually beneficial to you and to them. Affiliate agreements are generally the "lowest tier", providing little benefit to the content creator and massive benefit to the company. Partnerships are usually a next step up, and often involve more than just discount codes. Sponsorships are the top of the spectrum, and offer the most benefit to a creator. My encouragement is to consider long and hard what types of agreements you're willing to engage in long term. Make sure that the contracts have distinct benefits to you, and if the "benefit" entails "additional exposure" for your brand and that's it, I'd be very concerned. Any opportunity doesn't always mean it's a good opportunity. God bless!