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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
The Emerald Save Point: Introduction (Episode 1)
Manage episode 449450340 series 1094938
Content provided by Emerald Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emerald Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first episode of The Emerald Save Point, a podcast about games of all sorts, producer Gracie Del Rosario introduces herself and lays out what her future episodes will cover. This episode was recorded and edited by podcast producer Gracie Del Rosario. Cover art by Evan Giordano. The music used is “80s Retro Synth Wave” by BoDleasons from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License.
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495 episodes
Manage episode 449450340 series 1094938
Content provided by Emerald Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emerald Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first episode of The Emerald Save Point, a podcast about games of all sorts, producer Gracie Del Rosario introduces herself and lays out what her future episodes will cover. This episode was recorded and edited by podcast producer Gracie Del Rosario. Cover art by Evan Giordano. The music used is “80s Retro Synth Wave” by BoDleasons from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License.
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495 episodes
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Daily Emerald

1 The Emerald Save Point: With Thomas Brigham (Episode 5) 1:38:10
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In the fifth episode of The Emerald Save Point, Gracie is joined by the podcast’s first guest: Thomas Brigham. They discuss their love for video game music, their personal favorites and what music ultimately means to them in the video game world and beyond.
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Daily Emerald

In the fourth episode of the JMoney Sports Podcast, Jason provides his review on recent Oregon Men's and Women's basketball. The music used is "Thunderstorm"- Cruxorium from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License. Links to post-game press conference audio included courtesy of GoDucks: https://www.youtube.com/watch?v=yIo4HN3zGNA&t=440s…
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Daily Emerald

1 Cue the Commentary: TikTok trends and subgenres (Episode 4) 11:35
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Episode 4 of Cue the Commentary explores Tik Tok, highlighting some of the subgenres and trends that are garnering many views. The music used is “Four Way” by William Ross from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License.…
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1 A guide to the 2025 ASUO presidential election 7:21
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A guide to the 2025 ASUO presidential election by Emerald Media Group
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1 Beyond the Flock: Aidra Wall and Sean Hansen (Episode 4) 34:33
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In the fourth episode of Beyond the Flock, Russell Taber speaks with Aidra Wall and Sean Hansen, members of the University of Oregon cheer team. The music used is “I'm Going for a Coffee” by Lee Rosevere from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.”…
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Daily Emerald

In the third episode of the JMoney Sports Podcast, Jason provides his review on recent Oregon Men's basketball and baseball games. The music used is "Thunderstorm" by Joint C Beat Laboratory and JsoundLab from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License. Links to post-game press conference audio included courtesy of GoDucks: https://www.youtube.com/watch?v=yKTxanmP5AI&t=2s https://www.youtube.com/watch?v=9oiIdY-8u-Q…
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Daily Emerald

In the third episode of Beyond the Flock, Russell Taber speaks with Jack Meier, a member of the University of Oregon cross country and track team. The music used is “I'm Going for a Coffee” by Lee Rosevere from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.”…
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Daily Emerald

1 The Emerald Save Point: Video Game Strike (Episode 4) 25:05
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In the fourth episode of The Emerald Save Point, Gracie discusses the ongoing SAG-AFTRA Video Game Strike, what's at stake and what fans and non-union members can do to support voice and motion capture actors during the strike. #LevelUpTheContract #VideoGameStrike #SagAftraStrong The music used is “80s Retro Synth Wave” by BoDleasons from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License. Other music is "Fódlan Winds" by Takeru Kanazaki from Fire Emblem: Three Houses.…
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Daily Emerald

1 Reviews with Riley: Historical Fiction Novels (Episode 5) 18:31
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In this episode of Reviews with Riley, Riley shares three of her favorite historical fiction books. This episode was recorded and edited by podcast producer Riley Vedomske. Cover art by Evan Giordano/Emerald. The music used is “Car Drive” by LaFaena from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.”…
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Daily Emerald

In the second episode of the JMoney Sports Podcast, Jason Hardrict recaps the stats and highlights of the men's home game versus Nebraska and the women's games versus Michigan State and Michigan. Audio clip of Dana Altman courtesy of GoDucks: https://youtu.be/HlstRWyg3tc The music used is “Hypnobounce” by Joint C Beat Laboratory from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.…
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Daily Emerald

1 Beyond the Flock: Vlad-Cristian Breazu (Episode 2) 22:24
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In the second episode of Beyond the Flock, Russell Taber speaks with Vlad-Cristian Breazu, a member of the University of Oregon men's tennis team. The music used is “I'm Going for a Coffee” by Lee Rosevere from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.”…
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Daily Emerald

1 Cue the Commentary: All things books, media, and BookTok (Episode 3) 19:44
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Episode 3 of Cue the Commentary offers insight into the relationship between books and media. Stephanie talks with Caitlin Eby, founder of the YouTube channel Book.Lab.Partners, and learns more about BookTok -- a subgenre of TikTok. The music used is “Four Way” by William Ross from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License.…
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Daily Emerald

1 Reviews with Riley: Riley's Favorites (Episode 4) 18:16
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In this episode of Reviews with Riley, Riley talks about her favorite books This episode was recorded and edited by podcast producer Riley Vedomske. Cover art by Evan Giordano/Emerald. The music used is “Car Drive” by LaFaena from the Free Music Archive, modified under a Creative Commons Attribution 4.0 International Public License.”…
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Daily Emerald

1 The Emerald Save Point: Video Game Award Show (Episode 3) 32:20
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In the third episode of The Emerald Save Point, Gracie talks about a recent video game award show. The music used is “I Am Astro Bot – ASTRO BOT Remix” by Kenneth C M Young from ASTRO BOT, arranged for the orchestral “Game of the Year Medley,” composed by Lorne Balfe.
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1 Cue the Commentary: The Influence of Sex and the City (Episode 2) 17:35
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Episode 2 of “Cue the Commentary” offers listeners a better understanding as to why Carrie and Big could never seem to let go of each other in Sex and the City, and how their relationship should not be a standard to follow. The music used is “Four Way” by William Ross from the Free Music Archive (freemusicarchive.org), modified under a Creative Commons Attribution 4.0 International Public License.…
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