Episode 133: A website's topical expertise and ranking

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Topical expertise and ranking

Hello! And thanks for listening to SEO tips today.

Google’s John Mueller said they could recognize if a site has a good reputation on a specific topic area. Websites should work to build a reputation within a particular topic area. Additionally, I’ve seen via the various search algorithm updates over the years that being too broad topically for a website could be more challenging from a ranking perspective.

If you’re curious about your current topical authority, it turns out that you can get a sense of your topical authority by looking at topical citation flow in Majestic. Majestic looks at the backlink profile that your website has had based on the types of websites linking to you.

So that’s your quick tip for today. If you are working on a brand new website, you need to be aware that you will need to build your authority and expertise in a specific niche topic.

You do this through your overall real-life marketing efforts and by strategically building backlinks from websites that cover topics (or closely related topics) you’re an expert in.

Thanks for listening. Come back tomorrow for another SEO tip.

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