How to Network Like a Pro at Conferences

DarshanTalks Podcast

In this episode, Darshan sits down with Brook White from CRIO to dive into the value of attending conferences and how to make the most of them. They met at a past conference and quickly realized how much we had to learn from each other, so I asked Brook to come on and share her insights.

They start by discussing whether conferences are truly valuable—considering the costs, time investment, and potential for networking. While online learning can be beneficial, conferences offer unique opportunities for interaction and relationship-building, which can lead to new clients, partnerships, and ideas. Brooke emphasizes the importance of setting clear goals before attending a conference, whether it's for lead generation, education, or brand awareness.

They also talk about market segmentation and how CRIO approaches conferences with a targeted strategy, dividing attendees into categories like existing clients, partners, and prospective future clients. This helps the team prioritize and engage with the right people, even before the conference begins. Brooke shares her process of reaching out to these groups and how CRIO maximizes their time at events.

Finally, they touch on the importance of building relationships at conferences—whether you're engaging with potential partners, clients, or learning from industry leaders. And while swag might seem trivial, Brooke explains that it's more about creating brand recognition and offering an opportunity to engage with attendees.

If you're heading into conference season, this conversation is packed with valuable tips to help you navigate the event landscape more effectively.

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