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1 100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes 14:42
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LikedIs your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…
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Manage episode 473747529 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI.
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Plus, we'll have a good laugh at the quirks of AI image generation and discuss the crucial balance between automation and human creativity.
17 episodes
ShareManage episode 473747529 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI.
Brandon shares invaluable insights on how AI can help you streamline workflows, enhance productivity, and gain a competitive edge – with some pretty fantastic real-world examples.
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17 episodes
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Data Dialogues Podcast
Let's talk about the up and coming generation: Gen Z! We cover 5 key characteristics that make them unique. So, if you're marketing to Gen Z in 2025, this is a must- listen to episode!
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Data Dialogues Podcast
It’s hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that? But just because the data is there, doesn’t mean you should use it. We are joined to explore how PGM transforms data into actionable insights. Learn more about the complexities of massive data, and how marketers can find their sweet spot to enhance their campaigns. So, prepare for some data fun-facts and to find out how to use data to reach the right people, with the right message, through the right medium, at the right time.…
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Data Dialogues Podcast
1 The Privacy Paradox: Data, Privacy, and Targeting 20:12
20:12 Play Later Play Later Lists Like Liked20:12
Play Later Play Later Lists Like LikedMarketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too? In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be protecting our personal information while the allure of tailored recommendations (and earning freebies and rewards) is undeniable. Now, let’s discover why 73% of adults feel they lack control over how their data is used along with the ways marketers can create unique experiences without crossing the line……
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Play Later Play Later Lists Like LikedWhat can data tell us about the unparalleled success of Taylor Swift as a brand? We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fans (aka Swifties). Join us for a data-driven look into Taylor Swift!…
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Data Dialogues Podcast
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Play Later Play Later Lists Like LikedWant to try CTV advertising this year but don't know where to start? In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your brand ready for CTV success on this valuable channel
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Data Dialogues Podcast
1 Data Debrief: The State of CTV Advertising in 2025 18:59
18:59 Play Later Play Later Lists Like Liked18:59
Play Later Play Later Lists Like LikedConsumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting. In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channel to your media mix in 2025.…
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Have you ever thought of AI as your marketing partner-in-crime? Cause it can be! Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excels at data processing and trend analysis, your human touch is what brings unique value to the table. AI can sometimes produce "duds," pulling from questionable sources and that’s where your human expertise comes in. We will chat about how you can edit AI content to ensure that it aligns with your brand's voice and avoids seeming generic or inaccurate. Tune in as we explore how AI can be your co-pilot, enabling you to speed up research, refine your messaging, and enhance your overall productivity.…
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1 How Marketers Are Using AI-Powered Data Enhancement 15:31
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Play Later Play Later Lists Like LikedMarket research positions your brand as a thought leader on important topics in your industry. Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery. Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers. About Todd Lebo, CEO of Ascend2 As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales. About Ascend2 Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry. Learn More: https://ascend2.com/…
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1 How the Data-Driven Marketer Can Lean into Market Research: Part 1 16:07
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Play Later Play Later Lists Like LikedAuthentic marketing starts with solid research. In this episode, we're joined by Todd Lebo , CEO of Ascend2 , to discuss how market research can benefit your marketing and sales teams. Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action About Todd Lebo, CEO of Ascend2 As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales. About Ascend2 Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry. Learn More: https://ascend2.com/…
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Data Dialogues Podcast
Is dirty data keeping you up at night? Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good. Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting for you at the end.…
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Data Dialogues Podcast
Is your data a goldmine....or a dumpster fire? Dirty data has costly consequences. But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions. Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your decisions – tune in to learn how to transform your data from a liability into a valuable asset.…
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When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both? Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data. In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data’s rise to power and why it's become one of the most valuable assets to future-proof your marketing. And we can’t talk about the future of data without mentioning AI! We explore AI’s growing role in data analysis and predictive analytics, and what this means for the future of data.…
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30:04 Play Later Play Later Lists Like Liked30:04
Play Later Play Later Lists Like LikedThe future is uncertain for TikTok. With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok.…
Uh oh! Are you being misled by these common data myths? In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.…
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Data Dialogues Podcast
Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU. In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.…
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Data Dialogues Podcast
Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data. And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing. In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.…
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