How To Measure The Results Of In-App Events When Onelinks Don’t Work

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about a year ago 5:59

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This story was originally published on HackerNoon at: https://hackernoon.com/how-to-measure-the-results-of-in-app-events-when-onelinks-dont-work.
How To Measure The Results Of In-App Events When Onelinks Don’t Work
Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #analytics, #onelink, #inapp-events, #marketing, #app-store, #mobile-apps, #digital-marketing, #good-company, and more.
This story was written by: @socialdiscoverygroup. Learn more about this writer by checking @socialdiscoverygroup's about page, and for more stories, please visit hackernoon.com.
Many app developers and marketing managers face the challenge of accurately measuring the impact of In-App Events (IAEs) on the App Store. While IAEs have proven effective for re-engaging users, attracting new downloads, and increasing revenue, traditional tracking methods like OneLink don’t actually include IAEs. Major mobile attribution platforms confirm that currently there is no way to track IAEs properly. At Social Discovery Group, our portfolio of 60+ dating and entertainment brands is supported by a team of over 100 marketers dedicated to app growth and development. We’re used to measuring all our marketing efforts in terms of financial value. Eventually, we’ve managed to develop our own composite way to evaluate IAEs, and are going to share it with you.

126 episodes

How To Measure The Results Of In-App Events When Onelinks Don’t Work

Data Science Tech Brief By HackerNoon

published about a year ago

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126 episodes

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All episodes

Data Science Tech Brief By HackerNoon

1
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Data Science Tech Brief By HackerNoon

1
How To Measure The Results Of In-App Events When Onelinks Don’t Work 5:59

41 weeks ago5:59

5:59

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-measure-the-results-of-in-app-events-when-onelinks-dont-work . How To Measure The Results Of In-App Events When Onelinks Don’t Work Check more stories related to data-science at: https://hackernoon.com/c/data-science . You can also check exclusive content about #analytics , #onelink , #inapp-events , #marketing , #app-store , #mobile-apps , #digital-marketing , #good-company , and more. This story was written by: @socialdiscoverygroup . Learn more about this writer by checking @socialdiscoverygroup's about page, and for more stories, please visit hackernoon.com . Many app developers and marketing managers face the challenge of accurately measuring the impact of In-App Events (IAEs) on the App Store. While IAEs have proven effective for re-engaging users, attracting new downloads, and increasing revenue, traditional tracking methods like OneLink don’t actually include IAEs. Major mobile attribution platforms confirm that currently there is no way to track IAEs properly. At Social Discovery Group, our portfolio of 60+ dating and entertainment brands is supported by a team of over 100 marketers dedicated to app growth and development. We’re used to measuring all our marketing efforts in terms of financial value. Eventually, we’ve managed to develop our own composite way to evaluate IAEs, and are going to share it with you.…

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Data Science Tech Brief By HackerNoon

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Data Science Tech Brief By HackerNoon

1
Meet New & Improved BigQuery: Single, Unified AI-Ready Data Platform 10:20

43 weeks ago10:20

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Data Science Tech Brief By HackerNoon

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Data Science Tech Brief By HackerNoon

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Data Collection for Product Managers 7:55

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