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Bootstrapping an email service provider (with Jesse Hanley)

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Manage episode 445200708 series 3579868
Content provided by Aaron Francis and Try Hard Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Francis and Try Hard Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Want to learn more Postgres? Check out my Postgres course: https://masteringpostgres.com.

In this interview, I talk with Jesse Hanley, founder of Bento, about running a lean email service from Japan. We chat about the challenges of scaling infrastructure, managing databases, and maintaining a calm business while serving a global customer base.

Links Mentioned:
Bento: https://bentonow.com
Database school on YouTube: https://www.youtube.com/playlist?list=PLI72dgeNJtzqElnNB6sQoAn2R-F3Vqm15
Database school audio only: https://databaseschool.transistor.fm

Follow Jesse:
Twitter: https://twitter.com/jessethanley
Bento on Twitter: https://twitter.com/Bento

Follow Aaron:
Twitter: https://twitter.com/aarondfrancis
LinkedIn: https://www.linkedin.com/in/aarondfrancis
Website: https://aaronfrancis.com - find articles, podcasts, courses, and more.

Database school on YouTube: https://www.youtube.com/playlist?list=PLI72dgeNJtzqElnNB6sQoAn2R-F3Vqm15
Database school audio only: https://databaseschool.transistor.fm

Chapters:
00:00 - Introduction to Jesse Hanley
01:02 - Running Bento from Japan
01:48 - The Lean Team Structure at Bento
03:00 - Managing Support via Discord
05:01 - Benefits of Using Discord for Customer Support
06:45 - The Role of Community in Customer Feedback
09:01 - How Bento Gained Traction
13:00 - Bootstrapping Bento and Profitable Growth
16:00 - Running Your Own Mail Servers
19:03 - The Economics and Redundancy of Email Delivery
21:00 - Bento's Heroku Setup and Scaling Challenges
26:00 - Handling and Querying Massive Data in Bento
29:52 - Leveraging Elasticsearch for Data Queries
35:40 - Moving Toward Multi-Database Solutions
37:45 - Exploring Crunchy Data and Citus for Database Scaling
42:00 - Optimizing Bento for Performance and Scalability
54:02 - Jesse’s Advice on Building a Calm and Profitable Business
57:00 - How Bento Uses WebSockets and Background Jobs
1:00:00 - Optimizing Bento with Action Cable
1:02:25 - Avoiding N+1 Queries with WebSockets
1:04:50 - Scaling Redis and Postgres at Bento
1:09:00 - Jesse’s Approach to Managing Growth and Multiple Services
1:11:00 - Final Thoughts on Scaling and Optimizing Databases
1:13:10 - Advice for Aspiring Builders: Stay Patient and True to Your Vision
1:16:00 - Bento’s Unique Approach to Email Marketing and Transactional Emails
1:19:50 - Closing Thoughts and Where to Find Jesse Hanley Online

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 445200708 series 3579868
Content provided by Aaron Francis and Try Hard Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Francis and Try Hard Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Want to learn more Postgres? Check out my Postgres course: https://masteringpostgres.com.

In this interview, I talk with Jesse Hanley, founder of Bento, about running a lean email service from Japan. We chat about the challenges of scaling infrastructure, managing databases, and maintaining a calm business while serving a global customer base.

Links Mentioned:
Bento: https://bentonow.com
Database school on YouTube: https://www.youtube.com/playlist?list=PLI72dgeNJtzqElnNB6sQoAn2R-F3Vqm15
Database school audio only: https://databaseschool.transistor.fm

Follow Jesse:
Twitter: https://twitter.com/jessethanley
Bento on Twitter: https://twitter.com/Bento

Follow Aaron:
Twitter: https://twitter.com/aarondfrancis
LinkedIn: https://www.linkedin.com/in/aarondfrancis
Website: https://aaronfrancis.com - find articles, podcasts, courses, and more.

Database school on YouTube: https://www.youtube.com/playlist?list=PLI72dgeNJtzqElnNB6sQoAn2R-F3Vqm15
Database school audio only: https://databaseschool.transistor.fm

Chapters:
00:00 - Introduction to Jesse Hanley
01:02 - Running Bento from Japan
01:48 - The Lean Team Structure at Bento
03:00 - Managing Support via Discord
05:01 - Benefits of Using Discord for Customer Support
06:45 - The Role of Community in Customer Feedback
09:01 - How Bento Gained Traction
13:00 - Bootstrapping Bento and Profitable Growth
16:00 - Running Your Own Mail Servers
19:03 - The Economics and Redundancy of Email Delivery
21:00 - Bento's Heroku Setup and Scaling Challenges
26:00 - Handling and Querying Massive Data in Bento
29:52 - Leveraging Elasticsearch for Data Queries
35:40 - Moving Toward Multi-Database Solutions
37:45 - Exploring Crunchy Data and Citus for Database Scaling
42:00 - Optimizing Bento for Performance and Scalability
54:02 - Jesse’s Advice on Building a Calm and Profitable Business
57:00 - How Bento Uses WebSockets and Background Jobs
1:00:00 - Optimizing Bento with Action Cable
1:02:25 - Avoiding N+1 Queries with WebSockets
1:04:50 - Scaling Redis and Postgres at Bento
1:09:00 - Jesse’s Approach to Managing Growth and Multiple Services
1:11:00 - Final Thoughts on Scaling and Optimizing Databases
1:13:10 - Advice for Aspiring Builders: Stay Patient and True to Your Vision
1:16:00 - Bento’s Unique Approach to Email Marketing and Transactional Emails
1:19:50 - Closing Thoughts and Where to Find Jesse Hanley Online

  continue reading

17 episodes

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