#289 How I Nearly Got Fired For Running An A/B Test with Vanessa Larco, Former Partner at New Enterprise Associates

DataFramed

The rise of A-B testing has transformed decision-making in tech, yet its application isn't without challenges. As professionals, how do you navigate the balance between short-term gains and long-term sustainability? What strategies can you employ to ensure your testing methods enhance rather than hinder user experience? And how do you effectively communicate the insights gained from testing to drive meaningful change within your organization?

Vanessa Larco is a former partner at NEA where she led Series A and Series B investment rounds and worked with major consumer companies like DTC jewelry giant Mejuri, menopause symptom relief treatment Evernow, and home-swapping platform Kindred as well as major enterprise SaaS companies like Assembled, Orby AI, Granica AI, EvidentID, Rocket.Chat, Forethought AI. She is also a board observer at Forethought, SafeBase, Orby AI, Granica, Modyfi, and HEAVY.AI. She was a board observer at Robinhood until its IPO in 2021. Before she became an investor, she built consumer and enterprise tech herself at Microsoft, Disney, Twilio, and Box as a product leader.

In the episode, Richie and Vanessa explore the evolution of A-B testing in gaming, the balance between data-driven decisions and user experience, the challenges of scaling experimentation, the pitfalls of misaligned metrics, the importance of understanding user behavior, and much more.

Links Mentioned in the Show:

• New Enterprise Associates
• Connect with Vanessa
• Course: Customer Analytics and A/B Testing in Python
• Related Episode: Make Your A/B Testing More Effective and Efficient
• Sign up to attend RADAR: Skills Edition - Vanessa will be speaking!

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