#292 Offline A/B Testing: Experimentation in Brick and Mortar with Philipp Paraguya, Chapter Lead Data Science at ALDI DX

DataFramed

In the retail industry, data science is not just about crunching numbers—it's about driving business impact through well-designed experiments. A-B testing in a physical store setting presents unique challenges that require careful planning and execution. How do you balance the need for statistical rigor with the practicalities of store operations? What role does data science play in ensuring that test results lead to actionable insights?

Philipp Paraguya is the Chapter Lead for Data Science at Aldi DX. Previously, Philipp studied applied mathematics and computer science and has worked as a BI and advanced analytics consultant in various industries and projects since graduating. Due to his background as a software developer, he has a strong connection to classic software engineering and the sensible use of data science solutions.

In the episode, Adel and Philipp explore the intricacies of A-B testing in retail, the challenges of running experiments in brick-and-mortar settings, aligning stakeholders for successful experimentation, the evolving role of data scientists, the impact of genAI on data workflows, and much more.

Links Mentioned in the Show:

• Aldi DX
• Connect with Philipp
• Course: Customer Analytics and A/B Testing in Python
• Related Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYU
• Sign up to attend RADAR: Skills Edition

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