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Why Swiggy's marketplace for therapists & tarot card readers is much more than a side hustle

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Manage episode 485430209 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers).

No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.

But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two here

Have a question for The Ken's next event on health, fitness and wellness? Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g

  continue reading

501 episodes

Artwork
iconShare
 
Manage episode 485430209 series 3423246
Content provided by The Ken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers).

No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.

But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?

Tune in.

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two here

Have a question for The Ken's next event on health, fitness and wellness? Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g

  continue reading

501 episodes

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