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S1E9: Using An Automotive BDC As A Barometer

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Manage episode 479635133 series 3661391
Content provided by Strolid Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strolid Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Strolid CEO and Founder Vin Micciche discusses leveraging BDC operations as a diagnostic tool for dealership health. Vin explains how analyzing lead volume, CRM consistency, and appointment show rates exposes systemic issues like pricing misalignment, inventory gaps, or marketing inefficiencies. He emphasizes the importance of separating third-party lead performance from organic sources to set realistic conversion benchmarks. Key insight: “A BDC’s data doesn’t just measure lead handling- it reveals whether your entire sales ecosystem is aligned for success.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.

Chapters

00:00 - Introduction to BDC Diagnostics
01:23 - BDC as Operational Barometer
04:45 - Lead Volume Realities
09:12 - CRM Consistency Challenges
16:07 - Pricing Impact Analysis
22:47 - Third-Party Lead Pitfalls
31:15 - Inventory Alignment Strategies
42:00 - Service Department Insights
51:20 - Future of Dealership Analytics

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 479635133 series 3661391
Content provided by Strolid Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strolid Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Strolid CEO and Founder Vin Micciche discusses leveraging BDC operations as a diagnostic tool for dealership health. Vin explains how analyzing lead volume, CRM consistency, and appointment show rates exposes systemic issues like pricing misalignment, inventory gaps, or marketing inefficiencies. He emphasizes the importance of separating third-party lead performance from organic sources to set realistic conversion benchmarks. Key insight: “A BDC’s data doesn’t just measure lead handling- it reveals whether your entire sales ecosystem is aligned for success.” Learn more about how Strolid helps dealerships Never Miss opportunities for dealers at https://www.strolid.com.

Chapters

00:00 - Introduction to BDC Diagnostics
01:23 - BDC as Operational Barometer
04:45 - Lead Volume Realities
09:12 - CRM Consistency Challenges
16:07 - Pricing Impact Analysis
22:47 - Third-Party Lead Pitfalls
31:15 - Inventory Alignment Strategies
42:00 - Service Department Insights
51:20 - Future of Dealership Analytics

  continue reading

20 episodes

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