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Have marketers made Marx surplus to requirements?
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Manage episode 443119941 series 2359878
Content provided by Steve Keen & Phil Dobbie, Steve Keen, and Phil Dobbie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Keen & Phil Dobbie, Steve Keen, and Phil Dobbie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Phil tells Steve that he’s always struggled with Karl Marx’s idea of surplus value. The idea that workers work for themselves, then a bit more to create the profit for a business. Phil says, that seems like a cost-plus approach, whereas in his marketing days, it was all about creating a brand that people would pay more for. The extra value was created by the goodwill associated with the brand. How do you apply Marx’s theory of surplus value to a $1,000 Gucci handbag, for example. Steve says it still applies and explains why in this week’s episode.
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Hosted on Acast. See acast.com/privacy for more information.
597 episodes
MP3•Episode home
Manage episode 443119941 series 2359878
Content provided by Steve Keen & Phil Dobbie, Steve Keen, and Phil Dobbie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Keen & Phil Dobbie, Steve Keen, and Phil Dobbie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Phil tells Steve that he’s always struggled with Karl Marx’s idea of surplus value. The idea that workers work for themselves, then a bit more to create the profit for a business. Phil says, that seems like a cost-plus approach, whereas in his marketing days, it was all about creating a brand that people would pay more for. The extra value was created by the goodwill associated with the brand. How do you apply Marx’s theory of surplus value to a $1,000 Gucci handbag, for example. Steve says it still applies and explains why in this week’s episode.
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
597 episodes
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