))
AI Is Upending Media Planning and Buying
Manage episode 485233639 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better.
For Further Reading:
Learn more about MINT.ai: https://www.mint.ai/
Building Effective Agents (Anthropic):
https://www.anthropic.com/engineering/building-effective-agents
Listen on your favorite podcast app: https://pod.link/1715735755
37 episodes
Share
