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The Challenges of AI Marketing in Heavily-Regulated Industries
Manage episode 491867424 series 3527281
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Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate dance, and Erbentraut spells out what it means for implementing AI solutions in the marketing arms of organizations in the financial services, healthcare, and other regulated sectors.
For Further Reading:
Marketing AI Implementation Checklist
Listen on your favorite podcast app: https://pod.link/1715735755
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