))
The Secret to Success with AI? Building the Right Marketing Organization
Manage episode 446346558 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Omar Rodriguez-Vilá is a professor of marketing at Emory University and a partner at MarCaps, and was previously a practitioner at Coca-Cola. He’s looked at the ways some of the best marketing organizations out there have changed their structure and habits in the wake of the AI revolution, and he has data to share. He argues that great marketing leaders in today’s environment need to both explore and exploit for strategic advantages, and other ways to change your marketing culture to see real results.
For Further Reading:
Learn more about Omar here: https://www.mmaglobal.com/speakers/omar-rodriguez-vila-phd
Is Your Marketing Organization Ready for What’s Next? (HBR): https://hbr.org/2020/11/is-your-marketing-organization-ready-for-whats-next
Omar’s Presentation at POSSIBLE 2024: Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI
https://youtu.be/Y2sOhGSO0FY?si=FlZtcXGibHeb3-0H
Listen on your favorite podcast app: https://pod.link/1715735755
34 episodes
Share
