273. How Türkiye Became the New Capital of Mobile Gaming – And Where It’s Headed Next

Deconstructor of Fun

#Lifestyle #Video Games #Tech #Deconstructor Of Fun #Mobile Game

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 1:31:26

MP3•Episode home

THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/

Chapters:

00:00 Introduction and Welcoming Guests

00:30 Success Stories and Achievements

03:31 Challenges and Strategies in Game Development

09:14 Company Culture and Hiring Practices

17:47 Scaling Companies and Future Prospects

21:14 Insights on the Turkish Gaming Ecosystem

31:07 Balancing Creativity and Data-Driven Decisions

44:46 Balancing Internal and External Motivations

45:56 Early Days and Scaling Merge Dragons

47:25 The Impact of External Validation

49:29 Cultural Differences in Handling Failure

53:20 Challenges in the Turkish Gaming Industry

01:07:32 The Importance of Mentorship and Partnerships

01:24:22 Future of the Turkish Gaming Ecosystem

01:30:43 Conclusion and Community Engagement

650 episodes

273. How Türkiye Became the New Capital of Mobile Gaming – And Where It’s Headed Next

Deconstructor of Fun

88 subscribers

published about a year ago

MP3•Episode home

THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/

Chapters:

00:00 Introduction and Welcoming Guests

00:30 Success Stories and Achievements

03:31 Challenges and Strategies in Game Development

09:14 Company Culture and Hiring Practices

17:47 Scaling Companies and Future Prospects

21:14 Insights on the Turkish Gaming Ecosystem

31:07 Balancing Creativity and Data-Driven Decisions

44:46 Balancing Internal and External Motivations

45:56 Early Days and Scaling Merge Dragons

47:25 The Impact of External Validation

49:29 Cultural Differences in Handling Failure

53:20 Challenges in the Turkish Gaming Industry

01:07:32 The Importance of Mentorship and Partnerships

01:24:22 Future of the Turkish Gaming Ecosystem

01:30:43 Conclusion and Community Engagement

650 episodes

#Lifestyle #Video Games #Tech #Deconstructor Of Fun #Mobile Game

All episodes

Deconstructor of Fun

1
282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO! 1:15:11

14 hours ago1:15:11

1:15:11

🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before. In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failure If you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch. 01:11 The Role of a CEO in Company Success 07:06 Company Culture and Learning 19:54 Challenges and Successes with IP Partnerships 29:30 The Process of Game Development 38:37 The Role of Intervention in Product Strategy 40:45 The Responsibilities of a GM 49:47 The Impact of the Savvy Acquisition 01:04:31 Advice for Laid-Off Game Developers 01:10:08 Exciting Future Prospects in the Gaming Industry…

Deconstructor of Fun

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EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling 23:33

3 days ago23:33

23:33

In this emergency podcast episode, Mishka Katkoff and Maor Sason , CEO and co-founder of AppCharge , discuss the implications of the recent Epic vs. Apple ruling, which allows developers to link to external payment methods. They explore the potential benefits for small to medium-sized studios, the strategies larger publishers can adopt, and the importance of building customer relationships through loyalty programs. The conversation emphasizes the need for developers to act quickly and adapt to the changing landscape of mobile gaming and payment methods. 00:00 Introduction to the Emergency Podcast 05:41 The Impact of the Epic vs. Apple Ruling 12:35 Strategies for Developers Post-Ruling 19:39 Long-Term Considerations for Developers 27:41 Building Customer Relationships and Loyalty Programs…

Deconstructor of Fun

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TWIG #329: Royal Match Goes All-In, Discord Shifts Gears, Call of Duty Meets Its Match 1:08:10

7 days ago1:08:10

1:08:10

We start where we ended last week: the $50M Royal Match campaign and the issue of overspending. Then it's all about Discord’s new CEO and how that signals a potential pivot toward enterprise, ending the platform’s gaming-first DNA. Then, the crew covers NetEase’s sudden executive shakeup and the surprising Delta Force vs. Call of Duty Mobile battle before unpacking Blizzard’s Nexon partnership in Korea. We cap it off with an explanation on why VCs are suddenly frothing over AI in gaming. 02:39 MAU Event and Fireside Chat 04:15 Royal Match Campaign Follow-up 19:53 Discord's New CEO and Future 29:26 NetEase Executive Departures 33:19 AI in Gaming Venture Capital 37:12 Delta Force vs. Call of Duty Mobile 41:08 Blizzard's Publishing Strategy: Nexon Partnership 46:34 The Impact of Distribution Duopoly on Gaming 53:35 The Future of Game Distribution and Innovation 01:02:55 Web Shops and the Changing Revenue Landscape…

Deconstructor of Fun

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282. Do It Better: Creative Production with AI 27:37

9 days ago27:37

27:37

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing01:53 Revolutionizing Ad Creation with AI02:53 Personalization and Creative Control04:15 Continuous Creative Cycle04:37 AI in Gaming and Brand Marketing09:22 Balancing Volume and Quality in AI-Driven Marketing16:37 Predictive Analytics and Data Fluency20:19 Future Skills for Marketing Leaders23:13 Enhancing Human Creativity with AI25:22 Conclusion and Contact Information…

Deconstructor of Fun

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281. How UGC Is Extending the Lifespan of Games with Uri Marchand, CEO of Overwolf 54:16

11 days ago54:16

54:16

Mishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf’s mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands. This isn’t just about mods anymore — it’s about the future of gaming economies. 00:00Introduction to Overwolf and UGC0 4:05 The Evolution of Modding in Gaming 06:56 Industry Trends: Embracing UGC 10:05 Challenges and Opportunities in Modding 13:17 The Role of Platforms like Roblox and Fortnite 16:32 Balancing Creator Support and Developer Benefits 19:37 Sustainability of the Modding Economy 22:23 Revenue Share Models in the Creator Economy 25:34 The Impact of AI on Modding 29:14 The Power of AI in Game Development 30:15 Democratizing Game Creation 31:01 Challenges in Scaling Overwolf 33:51 Overcoming Investment Hurdles 37:41 The Future of Overwolf and Gaming 43:24 Innovations in User-Generated Content 45:39 Changing Mindsets on Premium Mods 48:17 Disruption in the Gaming Industry 52:09 Lessons Learned from Overwolf's Journey…

Deconstructor of Fun

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TWIG #328 The Hidden Cost of Celebrity Ads and the How Hollywood Doesn’t Get Games 1:07:53

14 days ago1:07:53

1:07:53

The crew unpacks a week of spicy news and strategic contradictions, starting with Supercell’s latest investments and how VC incentives often clash with long-term game building. We weigh in on GamesBeat’s move to independence, the ongoing esports funding debate, and whether Netflix’s Rebel Moon game is a flex or a fumble. Valorant Mobile’s China launch signals Riot’s next big move, while Tencent continues to dominate with titles like Gunfight King . The team dives into Disney’s Solitaire push, Habby's intriguing new soft launch, and the return of Royal Kingdom’s celebrity-fueled ad campaign—capped off by a heated debate: do TV ads still move the needle for mobile games, or are we watching legacy marketing die in real time? 01:56 Industry News Highlights 02:47 Supercell Investments Analysis 05:35 VC Contradictions and Incentives 17:43 GamesBeat Independence 20:17 Esports Investment 22:31 Oblivion 24:15 Netflix's Rebel Moon Game 31:00 Valorant Mobile Launch in China 32:36 Gunfight King and Tencent's Gaming Dominance 33:19 Disney Solitaire 40:00 Habby's New Game in Soft Launch 46:33 Royal Kingdom's Celebrity Ad Campaign 48:44 Debating the Effectiveness of TV Ads for Mobile Games 01:06:53 Concluding Thoughts on Marketing Strategies…

Deconstructor of Fun

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280. The Harsh Truths Behind Venture Capital No One Tells Founders with Lightspeed's Mortiz Baier-Lentz 1:32:42

17 days ago1:32:42

1:32:42

Lightspeed’s Moritz Baier-Lentz joins us for a no-holds-barred conversation on venture capital, gaming, and the inner workings of multi-billion-dollar venture funds. No fluff—just real talk about fund math, spotting exceptional founders, the future of AI in gaming, and why most investments won’t work out (and why that’s okay). 00:00 from pro-gamer in Diablo II to Goldman Sachs to Lightspeed VC 10:00 The Lightspeed model 18:00 How Moritz spots truly exceptional founders (hint: not a checklist) 24:00 Fund math 101 30:00 Studio investing vs. tech investing in games 36:00 How consolidation is reshaping gaming M&A (and why it’s a big deal) 43:00 Speedrun, a16z’s gaming accelerator: innovation or red flag? 51:00 Debunking big VC myths 58:00 The future of gaming: AI, generative content, and creating the next Roblox 1:05:00 How Lightspeed wins competitive deals—and what founders should ask VCs 1:12:00 Is raising VC money harder now? Yes. But here’s why it’s still a golden era. 1:20:00 Final thoughts: investing at the edge of what’s possible…

Deconstructor of Fun

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TWIG #327 The East-West LiveOps Clash and the New Era of Extraction Shooters 59:31

21 days ago59:31

59:31

Kress is fresh back from Turkiye, sharing on-the-ground insights before diving headfirst into the week’s big beats. We break down Epic Games Store’s revenue, debate the Minecraft movie’s potential for franchise dominance, and unpack the latest M&A and investment trends shaping gaming’s future. Inflation’s creeping impact on game pricing gets a hard look, while the crew wrestles with the evolving MTX and revenue models. Things heat up with Marvel Rivals throwing punches at Overwatch, a sharp take on Western vs. Eastern LiveOps strategies, and a no-holds-barred discussion about Bungie’s Marathon pivot into extraction shooters. To wrap, a quick (and slightly roasted) look at Kingdom’s celebrity-packed ad campaign. 00:00 Introduction and Host Introductions 03:09 Chris' Insights from Turkey 07:02 Epic Games Store Revenue Discussion 13:30 Minecraft Movie and Franchise Management 21:07 M&A and Investment Trends in Gaming 29:47 Game Pricing and Inflation 30:31 MTX and Revenue Models 32:59 Marvel Rivals vs. Overwatch 37:33 Western vs. Eastern LiveOps 44:24 Marathon: The Extraction Shooter 58:13 Kingdom's Celebrity Ad Campaign…

Deconstructor of Fun

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279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse 54:33

25 days ago54:33

54:33

In this episode of Deconstructor of Fun , Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations 04:57 UGC and Virtual Worlds 07:44 Brand Activations 15:47 ROI and Success Stories 21:02 Challenges and Future of UGC Platforms 27:12 The Power of Gaming Audiences 27:45 Mobile Advertising 29:00 Playable Ads 29:42 IAB and Playable Ad Standards 31:34 Engaging Audiences with Playable Ads 35:49 Branded Content vs. Traditional Ads 36:41 The Future of Branded Content in Gaming 42:40 The Importance of Campaign-Based Activations 44:47 Entertainment Brands in Gaming 46:59 Concluding Thoughts and Future Trends…

Deconstructor of Fun

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TWIG #326 Supercell Goes VC while Minecraft Kills at the Box Office 1:06:37

28 days ago1:06:37

1:06:37

In this week’s episode of This Week in Games, we’re joined by special guest Chris Sides for a jam-packed conversation covering everything from transmedia storytelling to the latest moves in the gaming industry. We dive into the surprising momentum behind the Minecraft movie, explore Gen Z trends and market predictions, and unpack Netflix’s bold push into interactive fiction. Plus, we break down A16Z’s new Speed Run initiative, take a close look at Supercell’s evolving investment strategy, and compare War Robots to the newly launched Steel Hunters. 00:00 Introduction and Host Introductions 01:58 Special Guest Chris and His Background 02:49 Transmedia and Pop Culture Discussion 03:48 Industry Updates and News 07:03 Podcast Highlights and Recent Episodes 09:21 Minecraft Movie Success 16:54 Gen Z and Market Predictions 20:48 Netflix's Interactive Fiction Strategy 28:44 Speed Run Initiative by A16Z 30:22 Supercell's Investment Strategy 31:19 Supercell's Investment Philosophy 32:54 Supercell's Investment History and Performance 43:14 Blueprints: The Best Rated Game of 2025 49:21 RE's Latest Deck Recap 53:36 Steel Hunters: Early Access and Unreal Engine 01:03:02 War Robots vs. Steel Hunters01:05:02 Conclusion and Farewell…

Deconstructor of Fun

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278. Unlocking Gen Z: Strategies for Game Publishers and Developers 59:33

5 weeks ago59:33

59:33

In this episode, Deconstructor of Fun’s Michail Katkoff sits down with Tobias Knoke — long-time Googler, gaming industry expert, and Gen Z whisperer — to unpack what game developers need to know right now about the fastest-growing and most misunderstood audience in gaming. 👉 Learn why Gen Z is about to become the biggest spending group on mobile 👉 Why they’re less loyal to individual games, and how to win them back 👉 How to build creator strategies that actually work 👉 What Gen Z hates about ads — and what they love 👉 How AI is quietly reshaping game development (and why Gen Z doesn’t care) 🧠 Read more at: www.deconstructoroffun.com 00:00 The State of Gaming Post-Pandemic 03:51 Understanding Gen Z's Gaming Behavior 06:53 Strategies for Engaging Gen Z 10:05 The Role of Creators in Gaming Marketing 12:52 Building Effective Creator Strategies 15:43 The Impact of Social Connections on Gaming 18:43 Achieving Escape Velocity in Game Launches 33:38 Navigating Competition in Mobile Gaming 36:52 Understanding Gen Z's Unique Gaming Preferences 41:23 Ad Monetization Strategies for Gen Z 46:53 High Expectations and LiveOps for Gen Z 49:37 The Role of AI in Game Development Gen Z, gaming strategies, mobile gaming, creator marketing, ad monetization, LiveOps, AI in gaming, audience engagement, gaming behavior, influencer strategies…

Deconstructor of Fun

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TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network 1:08:47

5 weeks ago1:08:47

1:08:47

GDC’s over, but the takes are still hot. Eric Kress recaps the chaos and questions Dark Legion’s staying power, while Phil gives the Game Craft boys a well-deserved nod. Then it’s Switch 2 speculation time: is Nintendo finally back in the power game? Meanwhile, Roblox cozies up to Google for rewarded ads—what does that mean for the ecosystem? Meanwhile, AppLovin fights off short seller heat while asserting market dominance. Plus, Tencent’s playing the long game with Ubisoft, again—no surprise, but lots to unpack. 02:12 GDC Highlights and Dark Legion Update 03:18 Game Craft Podcast 05:27 CEO Interviews and App Charge Partnership 07:31 GDC Attendance and Dark Legion Performance 15:58 Switch 2 Announcement 23:26 Roblox Rewarded Ads and Google Partnership 31:54 AppLovin's Short Seller Allegations 36:17 Hedge Fund Hotels and Market Dynamics 36:36 AppLovin Market Dominance 38:49 Mobile Legends: Bang Bang Acquisition 43:57 Supercell's New Game: First Impressions 53:22 Ubisoft's $1.25 Billion Tencent Deal 01:05:36 Tencent's Long Game and Market Strategy…

Deconstructor of Fun

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277. Leadership, AI, and Mobile Growth – Insights from AppsFlyer’s CEO and co-Founder, Oren Kaniel 1:20:20

5 weeks ago1:20:20

1:20:20

What makes the company a great place to work? We discuss the significance of company culture, leadership evolution, and the vital role of customer obsession with AppsFlyer's CEO and co-founder, Oren Kaniel. Oren shares his entrepreneurial journey, how the company overcame early financial challenges, and the importance of remaining innovative and passionate. Additionally, we explore AI's role in the future of business, balancing data privacy with technological advancements, and the grand vision for AppsFlyer's continued growth and impact. 02:44 Building a Company Culture 06:33 The Importance of Customer Obsession 15:24 Challenges and Early Days of the Startup 20:15 Navigating Growth and Scaling Up 25:06 Hiring and Nurturing Talent 42:15 Transparency vs. Clarity in Leadership 44:02 Innovative Solutions for Business Growth 56:39 The Role of AI in Business Transformation 01:05:47 Building a Sustainable Business Ecosystem 01:15:20 Future Prospects and Innovations…

Deconstructor of Fun

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276. Growing in a Mature Market with Josh Wilson, CEO of SciPlay 1:11:39

6 weeks ago1:11:39

1:11:39

Josh Wilson, CEO of SciPlay, returns to the podcast for the third time to discuss key topics such as the significance of Q5, the challenges of app store reliance, the stalled growth in the gaming market, the emergence of hybrid casualization, and the role of AI in gaming. Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribe Continue the conversation on our Slack channel: www.deconstructoroffun.com/slack00:00 Introduction and Previous Conversations 03:28 Understanding Q5 and Its Impact on Gaming 12:38 Navigating App Store Reliance and Customer Ownership 21:46 Stalled Growth in the Gaming Market 31:24 Customer Retention as a Business Strategy 37:44 Embracing Change and Innovation 40:55 The Shift to Hybrid Casual Gaming 55:15 The Role of AI in Gaming 01:09:02 Future Skills in a Changing Landscape…

Deconstructor of Fun

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TWIG #324: Netflix Games Build Back Better Plan, Launch of DC Dark Legion and Death of Fragpunk 1:06:42

6 weeks ago1:06:42

1:06:42

Eric speedruns through an a16z correction, while Phil can’t wrap his head around Funplus’ new 4x Dark Legion thesis. Adam tells us Netease’s Fragpunk is dead, and Jen tells us games journalism is alive. Against all odds, Netflix Games records its first positive segment. And did you hear that? It’s the inZOI train CHUGGin’. Subscribe to the Deconstructor of Fun Newsletter: www.deconstructoroffun.com/subscribe Continue the conversation on our Slack channel: www.deconstructoroffun.com/slack 02:16 Post-GDC Debriefing 09:35 A16Z Speed Run 13:48 Game Journalism is Back!! 17:08 Nintendo Direct and Switch 2 Rumors 18:41 MOBA Shutdowns and VC Funded Games 25:15 FunPlus and Dark Legion 31:00 DC Comics in Gaming: Challenges and Failures 35:03 The Future of 4X Strategy Games 37:18 Marvel Rivals and Rag Punk Analysis 56:27 Netflix's Gaming Strategy…

Deconstructor of Fun

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TWIG #323 LIVE at GDC!!! 1:09:41

6 weeks ago1:09:41

1:09:41

The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in! Chapters: 02:47 Kickoff 03:15 GDC Vibe Check 06:30 Industry Sentiment and Challenges 21:20 Emerging Markets and New Game Development 22:26 A16Z Speed Run and Industry Shifts 26:21 Funding Trends and Credit Lines 27:40 Absurd Ideas and Rumors 31:00 Supercell's MoCo Launch 33:53 Embracing Experimentation in Gaming 38:31 Absurd Compensation Packages in the US 43:28 The Future of AA and Indie Game Funding 46:57 Highlights from Recent Gaming Events 51:55 Impact of the Podcast on Careers 01:02:54 The Rise of Apps and AI in Mobile Gaming 01:05:05 VCs, Ad Tech, and Online Gambling 01:07:41 Closing Remarks and Thank Yous…

Deconstructor of Fun

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281. Do It Better: Creative Production with AI 27:37

6 weeks ago27:37

27:37

Alexei Chemenda, CEO and co-founder of Poolday.ai, discusses how AI enables marketers to focus on strategy and storytelling. Discover the future of personalized video ads, the evolving role of A/B testing, and the importance of combining creative and analytical skills in marketing. 00:00 Introduction: Misconceptions About AI in Marketing 01:53 Revolutionizing Ad Creation with AI 02:53 Personalization and Creative Control 04:15 Continuous Creative Cycle 04:37 AI in Gaming and Brand Marketing 09:22 Balancing Volume and Quality in AI-Driven Marketing 16:37 Predictive Analytics and Data Fluency 20:19 Future Skills for Marketing Leaders 23:13 Enhancing Human Creativity with AI 25:22 Conclusion and Contact Information…

Deconstructor of Fun

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275. Beyond User Acquisition: How to Win with Influencer Marketing 48:43

7 weeks ago48:43

48:43

Marion Balinoff and Sara Guerola share data-driven strategies for maximizing influencer marketing in gaming. As CPIs rise and privacy regulations evolve, influencer marketing is becoming a key performance channel. Marion and Sara break down budget calculations, track organic uplift, and analyze campaign performance while highlighting tactics like QR codes, giveaways, and custom in-game assets to boost conversions. Whether you’re testing with smaller creators or scaling with top-tier influencers, this episode provides a strategic framework for driving profitable results. 00:00 Introduction to Influencer and Podcast Marketing 02:56 Meet the Experts: Marion and Sarah 04:33 Defining Influencer and Podcast Marketing 08:16 Budgeting and Setting Objectives 14:24 Measuring Campaign Performance 23:58 Tracking Links and Performance Metrics 24:35 Challenges in Getting Clicks 25:08 Podcast Advertising Strategies 27:21 Creative Performance Reports 30:40 Influencer Integration in Games 32:56 Effective Campaign Strategies 34:45 Deep Integration Benefits 38:11 Creative and Contract Tips 42:57 Final Thoughts and Recommendations…

Deconstructor of Fun

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TWIG #322 Farmville, Pokemon Go, and Female Gamers 56:59

8 weeks ago56:59

56:59

Mishka wrestles with the implications of AppLovin’s Triple Dot acquisition , while Scopely’s latest move has everyone questioning the future of Pokémon Go . Eric breaks down the latest insights from the Turkish gaming industry , while Jen dissects the Midia Research gamer segmentation report . Phil revisits the hypercasual ad playbook , while Subway Surfers just keeps running. Plus, a final look at GDC announcements , the mobile vs. console showdown , and what it all means for the industry. The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack 04:24 Turkish Gaming Industry Insights 06:20 GDC Event Announcements 09:16 Triple Dot and AppLovin Acquisition Analysis 22:58 Midia Research Gamer Segmentation Report 30:10 Social Elements in Gaming 30:35 Mobile vs Console 31:13 Farmville, Monopoly Go, and Female Gamers 33:41 Subway Surfers 34:23 The Hypercasual Ad Strategy 41:12 Scopely's Acquisition of Niantic Games 44:04 The Future of Pokemon Go 53:50 Scopely's Strategy…

Deconstructor of Fun

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274. Skillz CEO Andrew Paradise on the $75M Accelerator and the Future of Skill-Based Gaming 47:39

8 weeks ago47:39

47:39

www.skillz.com/developeraccelerator/ We dive deep into the world of real-money skill-based gaming and the exciting new Developer Accelerator launched by Skills Inc. Our special guest, Andrew Paradise, CEO and co-founder of Skillz, sheds light on the potential and market opportunity within this rapidly growing industry, discussing what types of games and studios Skillz is looking to support. 00:00 Introduction and Welcome 00:19 Skill-Based Mobile Games Accelerator 04:09 Monetization and Market Strategy 13:32 Retention and Engagement Metrics 22:07 Skill-Based Gaming Market Insights 25:36 Understanding Sweepstakes and Skill-Based Gaming 26:17 Skill-Based Gaming Prizes and Competitions 28:06 Future of Skill Gaming 30:32 Expanding Game Genres and Market Reach 32:57 Skill-Based Gaming on Different Platforms 33:36 Addressing Bot Concerns in Skill Gaming 37:43 Insights from the Startup Journey 43:14 Challenges and Benefits of Going Public 45:52 Conclusion and Final Thoughts…

Deconstructor of Fun

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273. How Türkiye Became the New Capital of Mobile Gaming – And Where It’s Headed Next 1:31:26

9 weeks ago1:31:26

1:31:26

The world-class panel of Turkish founders and investors with Mehmet Ecevit (ex-CEO and co-founder of Gram Games), Batuhan Celebi (CEO and co-founder of Grand Games), and Görkem Turk (founder of Laton Ventures) shares their thoughts on what makes the Turkish gaming ecosystem unique, the importance of data-driven design, and how to maintain company culture while scaling. THE HYBRIDCASUAL PLAYBOOK: https://metahybridcasualplaybook.splashthat.com/ Chapters: 00:00 Introduction and Welcoming Guests 00:30 Success Stories and Achievements 03:31 Challenges and Strategies in Game Development 09:14 Company Culture and Hiring Practices 17:47 Scaling Companies and Future Prospects 21:14 Insights on the Turkish Gaming Ecosystem 31:07 Balancing Creativity and Data-Driven Decisions 44:46 Balancing Internal and External Motivations 45:56 Early Days and Scaling Merge Dragons 47:25 The Impact of External Validation 49:29 Cultural Differences in Handling Failure 53:20 Challenges in the Turkish Gaming Industry 01:07:32 The Importance of Mentorship and Partnerships 01:24:22 Future of the Turkish Gaming Ecosystem 01:30:43 Conclusion and Community Engagement…

Deconstructor of Fun

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TWIG #321 AppLovin’s SHOCK Acquirer, Supercell's New Boat, and Guitar Hero’s $1B CORPSE 47:44

9 weeks ago47:44

47:44

Eric tries his best to make sense of the AppLovin deal, while Monster Hunter Wilds has never made more sense. Laura covers Supercell’s Lonely Island play, Boat Game, while Jen defends Disney IP as it STEPs it up in Japan. Phil wants a recount of Guitar Hero’s demise, while Activision announces another entry in the franchise. The Deconstructor of Fun Newsletter:www.deconstructoroffun.com/subscribeContinue the conversation on our Slack channel:www.deconstructoroffun.com/slack 00:00 Introduction and Hosts 02:27 Today's Topics Overview 03:01 Jen's UCLA Story 04:00 GDC Announcements 05:46 AppLovin's Short Seller Drama 07:26 Steam's Record-Breaking Numbers 08:32 AppLovin's Game Division Sale 12:50 Sony's PlayStation VR 2 Price Drop 13:55 Supercell and SpaceApe Updates 17:15 Forte's Acquisition of Sealants 18:06 Miniclip Acquires Lessmore 18:38 Supercell's New Boat Game 23:05 Supercell's Market Mismatch 23:34 Roblox Comparison Debate 24:06 Monetization Challenges 25:01 Split Faction Reviews 25:43 Fable Delayed Again 26:44 Monster Hunter's Global Success 31:29 Disney Step in Japan 34:10 Scopely's Vanity Play 39:06 Guitar Hero Mobile Announcement 44:45 The Fall of Music Games 46:52 Conclusion and Farewell…

Deconstructor of Fun

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272. From Prototypes to Hits: Inside Rollic’s Playbook with CEO Burak Vardal 57:18

10 weeks ago57:18

57:18

“The way we survive is built on being creative every day” We sit down with Burak Vardal, CEO and co-founder of Rollic, to explore how the company skyrocketed in just a couple of years from a Turkish startup to one of the most successful mobile game publishers in the world. Burak shares insights on: The early days of Rollic and its quick acquisition by Zynga for $168M How they consistently launch hit mobile games The shift from hyper-casual to hybrid-casual and how it changed their business model Why being a gamer-first company is key to their success What makes Turkey a global hub for mobile game development The future of Rollic under Take-Two Interactive Download the FREE Hybrid Casual Playbook: metahybridcasualplaybook.splashthat.com/ 🎙️ Join the Deconstructor of Fun Slack Community: www.deconstructoroffun.com/slack 00:00 Introduction and Background of Rollic 06:41 Türkiye as a Hub for Game Development 13:18 Business Model and Future Vision 25:54 Competition and Talent in the Turkish Gaming Industry 29:45 Creativity in Gaming: The Key to Success 31:54 The Importance of Ideation in Mobile Gaming 33:52 The Role of Testing in Game Development 36:32 Transitioning from Startup to Industry Leader 46:46 Advice for Aspiring Game Developers 52:47 Final Thoughts and Future Prospects…

Deconstructor of Fun

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TWIG #320 Unity’s Fate, Fake Ads, Loot Boxes & GTA’s UGC Revolution 1:00:01

10 weeks ago1:00:01

1:00:01

With Miska back jet-set life, Eric is HOT about the newest RNG platform, while Phil wants to revisit Niantic’s $9B valuation and go shopping in the Epic Game Store. Jen explodes a new angle on Vector, but Eric isn’t buying the geometry. The crew fights the first war on Last War’s Fake Ads: get real or get rich? To meet the Crew, check out our event in the weekly newsletter:https://www.deconstructoroffun.com/subscribe 01:19 Star Wars 03:36 Shilling and Advice 06:48 Niantic's Valuation and Exit 08:48 PrizePix and Gambling 11:44 Hasbro Digital's Success 16:04 Epic Game Store Analysis 23:03 GTA and UGC Potential 29:14 Steam Deck's Impact on the PC Market 30:17 Unity's Earnings & Vector 44:00 Warner Bros Studio Closures 45:50 Love and Deep Space: A Unique RPG 48:18 Last War Survival's Success 50:09 Fake Ads 57:33 Overwatch Loot Boxes Return?? 58:45 Conclusion and Sign-Off…

Deconstructor of Fun

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271. Gaming in the Middle East: Inside Abu Dhabi’s Big Bet on Games 1:03:26

11 weeks ago1:03:26

1:03:26

Marcos Muller, Director of Abu Dhabi talks about how the city is building a world-class gaming ecosystem from the ground up. From talent development to job creation and community engagement, Abu Dhabi Gaming is making big moves to attract studios, support developers, and put the region on the global gaming map. Marcos shares insights on the incentives for game studios, and the growth of the gaming economy in the UAE, and even breaks down some misconceptions about life in Abu Dhabi. If you’re a game dev, investor, or just curious about emerging gaming hubs, this episode is a must-listen! connect with Marcos: www.linkedin.com/in/mmhabig/ Chapters: 00:00 – Intro & Welcome Marcos Muller 02:15 – Why Abu Dhabi is Investing in Gaming 06:30 – Building a Sustainable Gaming Ecosystem 12:45 – The Role of Incubators, Accelerators & Studios 18:20 – Financial Incentives & Support for Game Companies 23:40 – Addressing the Talent Gap: Visas, Universities & Local Growth 30:10 – What Makes Abu Dhabi Attractive for Game Developers? 37:55 – Busting Myths About Living & Working in Abu Dhabi 45:20 – Abu Dhabi’s Long-Term Vision for Gaming 50:05 – Final Thoughts & Advice for Game Developers…

Deconstructor of Fun

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TWIG #319 Scopely 💰 Niantic, Marvel Rivals Drama, and Xbox in Downfall? 53:00

11 weeks ago53:00

53:00

Our IRL events. Signup via the newsletter: https://www.deconstructoroffun.com/subscribe Scopely and Niantic are making moves, but can they actually change the game? NetEase unloads Marvel Rivals US studio—a political or an efficiency move? Plus, SMicrosoft’s console strategy looks shakier than ever, and we break down what the future of console gaming really looks like. And just when you thought it was over, King pulls another card from its sleeve. 🚀🎮 03:55 - GDC Shills 11:03 - Scopely & Niantic 20:10 - Jam City & Ludia AR Market 21:43 - Marvel Rivals & Netease 31:13 - Sony Earnings 32:06 - Microsoft's Console Struggles 38:00 - The Future of Console Gaming 50:54 - Return of King…

Deconstructor of Fun

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270. Why This CEO Moved His Gaming Studio from London to Abu Dhabi 47:07

11 weeks ago47:07

47:07

🔗 Connect with Boris: https://www.linkedin.com/in/boris-kalmykov-7ba38065/ We chat with Boris Kalnikov , CEO & Co-founder of Hype Masters , about relocating his gaming studio from London to Abu Dhabi . Boris shares his journey with World War Armies , the challenges of remote work, and why he chose Abu Dhabi as his new home. We dive into Abu Dhabi’s rise as a gaming hub , its government incentives , and the realities of running a studio in the region—from tax benefits to hiring talent and lifestyle changes . Whether you’re a developer, founder, or just curious about gaming in the Middle East , this episode has key insights you won’t want to miss. Timestamps: ⏳ [00:00] Why Boris left London for Abu Dhabi 🏗️ [06:00] Building a gaming studio in a new ecosystem 💰 [20:00] What incentives and funding opportunities are available? ⚖️ [27:00] Abu Dhabi vs. London: Cost of living, taxes & hiring 🎮 [40:00] The future of gaming in Abu Dhabi 💬 the DoF Community: www.deconstructoroffun.com/subscribe 🎧 Subscribe: www.deconstructoroffun.com/subscribe…

Deconstructor of Fun

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TWIG #318 Supercell’s Records, Unity’s Chaos & AppLovin’s Fire Sale 49:35

12 weeks ago49:35

49:35

ALL upcoming events in our newsletter: https://www.deconstructoroffun.com/subscribe Supercell had a monster year with €2.8B in revenue , proving that bigger live ops teams and aggressive marketing can still drive growth—but let’s be real, Squad Busters flopped hard despite the hype. Meanwhile, Unity continues its slow-motion train wreck , losing key talent and scrambling to fix its ad tech, while AppLovin is absolutely crushing it , with stock up 700% thanks to AI-powered ads. Now, in a power move, AppLovin is dumping its entire games portfolio for $900M —so who’s buying? Scopely? Zynga? Playtika? Drop your bets in the comments. 🚀🎮 01:29 Shills 07:25 Dream and Venture Capital 10:27 Battlefield and Shooter Games 14:23 Minecraft Studio Leadership Changes 20:39 Supercell's Record Year 25:57 Live Ops and Monetization Changes 26:52 Squad Busters' Marketing Missteps 31:35 Spark Labs's Bootcamp Vibes 37:44 Unity's Struggles and Layoffs 41:45 AppLovin's Strategic Shift…

Deconstructor of Fun

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269. The Ultra Positive Gaming Market Report: Sensor Tower's State of Mobile 2025 1:06:42

12 weeks ago1:06:42

1:06:42

State of Mobile 2025 Report: https://bit.ly/42T04bX Join us in this episode as Jonathan Briskman from Sensor Towers and Michail Katkoff explore the overall health of the mobile market, Jonathan highlights strong growth metrics despite a mature landscape. He sheds light on the booming in-app purchase revenue and time spent on devices, while also discussing intriguing trends such as digital fatigue and the rise of hybrid apps. We also touch on the global success stories in mobile gaming, focusing on new hit games and the strategic importance of localization for cracking difficult markets like Japan and South Korea. 01:03 Mobile Market Trends and Metrics 05:33 Mobile Gaming Analysis 07:50 Challenges and Regional Factors 15:50 Success Stories and Strategies 25:57 Non-Gaming App Revenue Growth 35:03 Innovative AI Features in Apps 35:29 Gamification and User Engagement 36:36 Duolingo: A Game or Learning Tool? 38:14 Blurring Lines Between Games and Non-Games 38:25 Short Drama Apps: A Growing Trend 40:45 Global Mobile Usage Trends 42:26 Digital Fatigue and Market Shifts 49:40 Localization Strategies for Global Success 53:56 Emerging Markets and Growth Opportunities 56:46 Tapping into User-Generated Content Platforms 01:00:06 Key Takeaways from the State of Mobile Report…

Deconstructor of Fun

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268. Wilfrid Obeng on How to Scale a $100M Startup and Choosing Abu Dhabi over Silicon Valley 1:08:30

13 weeks ago1:08:30

1:08:30

Wilfrid Obeng’s journey from Goldman Sachs and Google to gaming startup CTO is anything but typical. In this episode, he breaks down how AudioMob is redefining in-game ads with audio, why they chose Abu Dhabi over Silicon Valley to scale their engineering team, and what it takes to transition from corporate structure to startup chaos. We dig into leadership lessons, hiring strategies, and the future of ad monetization—all from someone who’s been in the trenches. If you’re scaling a startup or rethinking monetization, this episode is a must-listen. 🎧🔥 www.linkedin.com/in/wilfridobeng 00:00 Wilfrid Obeng and AudioMob 04:51 From Goldman Sachs to Startup CTO 07:24 The Importance of Mentorship 13:40 Creating a Performance Culture 24:52 Life in Abu Dhabi: Work and Play 28:47 Hiring and Leadership in a Diverse Team 35:03 The Reality of Startups 37:10 Competing for Talent in Startups 39:05 Leadership Evolution and Challenges 42:07 The Importance of Company Culture 56:44 Living and Working in Abu Dhabi 01:05:01 Future Plans and Personal Growth…

Deconstructor of Fun

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TWIG #317: Big Dream, Bigger Battlefield, and the Biggest Roblox M&A deal EVER 54:50

13 weeks ago54:50

54:50

signup to our newsletter and join our on-site events: https://www.deconstructoroffun.com/subscribe With Jen at a meditation retreat in California and Miska fully embracing his jet-set life, Eric reminds us just how wrong Matthew Ball got it. Adam reveals the Multiversus thesis and argues that Battlefield has room to grab dormant fans and grow the market. Phil spews Battlefield tears and worries about Roblox’s value destruction. They conclude by debating the AI integration in-games: flop or tbd?…

Deconstructor of Fun

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267. Helldivers 2, Warframe, First Descendant, and Once Human - How to Operate a PvE Shooter? 52:08

14 weeks ago52:08

52:08

This episode features insights from top industry professionals on player engagement, revenue models, and the challenges faced by new releases like Helldivers 2, First Descendant, and Once Human. Dive into in-depth discussions on successful PvE models, key strategies for game success, and the future of game monetization. Join Adam Telfer and a panel of experts as they explore the latest trends in PvE shooters and the evolving tools needed for effective LiveOps. Brought to you by Heroic Labs, AppsFlyer, Sensor Tower, and Xsolla. 02:31 Market Overview of PVE Shooters 03:25 Recent Releases and Trends 04:07 Revenue and Engagement 07:54 PVE Live Service Challenges 08:42 Helldivers 2: Success and Future 13:54 The Competitive Landscape 27:04 First Descendant and Once Human 27:38 First Descendant's Elder Loop 29:27 PvE Shooter Systems 30:42 Helldivers 2: On The Way Out 36:34 Warframe's Sustained Success 40:13 Strategies for PvE Shooter Success 45:52 The Future of PvE Shooters…

Deconstructor of Fun

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TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing 58:06

14 weeks ago58:06

58:06

We start off with Kress coming after Matthew Ball and his take on the Metaverse and end the episode with Jen making the last stance for brand marketers. In between the team breaks down the FTC’s latest settlement on loot boxes and what it means for the industry. Deep dive into Ubisoft's sea of worries and discuss Habby’s latest launch hurdles. 00:00 Intros 01:40 Shills 02:50 GDC Announcements and Sponsors 06:35 Corrections and Apologies 08:09 Matthew Ball and the Metaverse Debate 19:20 Loot Boxes and FTC Settlement 23:54 Sony, Marvel Snap, and Warner Brothers 28:58 Tech Company Operations 29:09 Star Wars Outlaws Sales Analysis 29:58 Ubisoft Helsinki and Gwen's Getaway 31:05 Rainbow Six Mobile's Struggles 32:34 Virtuous Acquisitions and Outsourcing 36:23 Habby's Game Launch Challenges 41:04 EA's Top Selling Games and Earnings 46:18 Marketing Strategies and Impact 57:15 Conclusion and Sign-Off…

Deconstructor of Fun

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266. Money, Markets & Disruptive Trends – Xsolla’s Chris Hewish 54:23

14 weeks ago54:23

54:23

Xsolla State of Play report: https://xsolla.com/newsroom/xsolla-autumn-2024-report Mobile gaming is bigger than ever, with the industry set to hit $98.7 billion in 2024. But where is that growth coming from? In this episode, we sit down with Xsolla’s Chris Hewish to break down the key trends shaping the global market—from Asia’s dominance to the rise of emerging regions like Africa, Latin America, and the Middle East. We also dig into how player demographics are shifting and what it means for game makers. With diversity becoming a bigger focus, studios are rethinking how they engage and design for an increasingly varied audience. Chris unpacks the impact of the Digital Markets Act (DMA), explaining how developers are navigating new monetization opportunities beyond traditional app stores. We also tackle the surge of direct-to-consumer web shops, how gaming is merging with mainstream entertainment (yes, we’re looking at you, Secret Level), and what all of this means for the future of the industry. If you want to stay ahead of where mobile gaming is headed, this episode is a must-listen.…

Deconstructor of Fun

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265. How do Playtika and Wooga nail their Live Ops strategies? 1:07:12

15 weeks ago1:07:12

1:07:12

How do Playtika and Wooga nail their Live Ops strategies? What does GameRefinery say you’re missing? In this episode, Nadav Moshes (Product & Market Insights Lead at Playtika), Maxime Graux (Head of Product Management at Wooga), and Erno Kiiski (Chief Game Analyst at GameRefinery) sit down with our very own Jen Donahoe to dissect the art and science of Live Ops. From mobile to PC/console gaming, we break down the latest trends driving social, engagement, and monetization events. Discover how understanding player motivations is the key to creating better events and why a holistic event framework is critical to your Live Ops success. We dive into practical strategies around segmentation, iteration, and gamified offers to level up engagement and boost your monetization. Whether you’re building your Live Ops muscle or refining your existing strategy, this episode is packed with actionable insights for every game developer. 01:05 Meet the Experts: Nadav, Max, and Erno 07:36 Social LiveOps: Trends and Examples 12:31 Monopoly Go's Collaborative and Competitive Events 15:02 June's Journey: Social Features and Player Motivations 25:11 Engagement LiveOps: Long-Term and Short-Term Events 33:07 The Importance of Long-Term Engagement 36:40 Short-Term Collection Mechanics 38:15 Multi-Stage Mission Events 43:19 Advanced Segmentation in LiveOps 49:54 Challenges in Testing and Iteration 51:19 Monetization Strategies and Bundle Offers 01:01:50 Final Thoughts and Key Takeaways…

Deconstructor of Fun

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TWIG #315 TikTok Ban and Matthew Ball's State of the Market Report 1:12:51

15 weeks ago1:12:51

1:12:51

TikTok’s gaming experiment closures and Marvel Snap’s China operations highlight the challenges of scaling global hits. Netflix’s games strategy is dissected, alongside surprising trends like the resurgence of Solitaire, which seems to be tapping into the nostalgia economy. The discussion turns heavier as the team unpacks sweeping workforce cuts at Huuuge Games and the growing dominance of Chinese game developers on the global stage. Bonfire Studios’ new game announcement and Matthew Ball’s analysis of gaming’s shifting market dynamics provide fresh perspectives on innovation and competition. 01:13 TV Show Marketing 02:49 Marketing Strategy Debate 06:14 Shills 10:19 Nintendo Switch 2 Leaks 12:56 TikTok and Marvel Snap Shutdowns 16:36 Industry Moves and New Roles 19:44 Netflix Games Strategy 21:36 Solitaire Making a Comeback?? 31:31 Bonfire Studios’ New Game 34:36 Huge Games Workforce Cuts 35:28 Matthew Ball’s Market Analysis 47:12 The Rise of Chinese Game Developers 49:57 The Cost of Game Development 58:02 Future Growth Levers in Gaming…

Deconstructor of Fun

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264. Breaking Barriers: The Journey of a Next-Gen Game Developer Alexandra Takei 1:05:31

16 weeks ago1:05:31

1:05:31

Jen Donahoe sits down with Alexandra Takei, a rising star who’s making waves in the gaming industry. They dive into what it takes to bridge the gap between business and creativity in gaming, the hard-earned lessons from startups, and how proactive collaboration can drive innovation. Alexandra discusses empathy and mentorship's critical role in her career and shares advice for those navigating the fast-paced gaming ecosystem. 01:04 About Alex Takei 03:43 Early Career and Entry into Gaming 10:30 Blizzard Experience and Mentorship 23:51 PJourney to Content Creation 29:11 Venture Capital and Bitcraft 34:51 Understanding Game Complexity and Business Models 35:32 The Importance of Team Inclusivity 36:27 Challenges of Pitching and Raising Money 37:14 Navigating Game Development Constraints 38:14 Startup Dynamics vs. Big Companies 39:20 Wearing Multiple Hats in a Startup 42:20 Empathy and Flexibility in Leadership 50:55 The Role of Mentorship 57:52 Final Advice for Aspiring Professionals 01:00:57 Alex's Sign-Off gaming industry, podcasting, venture capital, Blizzard, mentorship, career journey, game development, business strategy, content creation, women in gaming, gaming, business, empathy, mentorship, startups, game development, career advice, leadership, women in gaming, entrepreneurship…

Deconstructor of Fun

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TWIG #314 Market Predictions, Nintendo Leaks and an Award Ceremony 1:01:34

16 weeks ago1:01:34

1:01:34

Join us at PGC After Dark: ⁠https://lu.ma/m75avtgb⁠ This week’s TWIG episode starts with bold predictions for 2025 in mobile gaming, followed by Eric Kress’s half-hearted backtracking on hyper-casual games and the latest Nintendo Switch 2 leaks before deep diving into Marvel Rivals’ potential impact. The team revisits the year’s most significant moments, explores standout moments, and wraps up with listener feedback and reflections. 00:00 Squad Intros 01:28 California Wildfires + How to Help 03:18 Shills 05:34 Predictions for 2025 in Mobile 09:44 Corrections and Hyper Casual Talk 14:06 Nintendo Switch 2 Leaks 16:05 Investments and Funding News 20:15 Marvel Rivals 34:10 Talk of the Year: Mass Layoffs 34:53 Embarrassing Predictions 35:58 Company Damage: Ubisoft's Downfall 37:04 Most Disappointing Game 40:36 Financial Success: Mice Nuts 42:32 Questionable Moves 47:46 Brilliant Moves 50:35 Crushing It: Brawl Stars 53:13 Layoff Lowlights 53:43 Limping Donkey Award 55:20 Listener Feedback and Wrap-Up…

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263. From Failures to Funding: Strategic Moves Founders Should Know with Joe Wadakethalakal, CEO of PvX Partners 1:32:18

16 weeks ago1:32:18

1:32:18

CEO and co-founder of PvX Partners (www.pvxpartners.com), Joe Wadakethalakal shares his unique journey from India to Indonesia and beyond. Key takeaways from our chat with Joe Wadakethalakal: **Resilience matters**: Entrepreneurship is brutal—Joe’s journey shows how surviving failures and tough times builds long-term success. **Market size over Network**: Starting in large, scalable markets (U.S., India, China) beats hustling in smaller ones. Lesson learned the hard way. **Smart fundraising wins**: Raising capital isn’t just about money—it’s about unlocking talent, momentum, and strategic growth. Just don’t overdo it! Chapters: 00:00 Intro 05:53 Banking and Private Equity Experience 12:28 Challenges and Lessons Learned 18:53 Joining MPL and Strategic Growth 49:20 The Importance of Capital in Startups 54:10 Leaving MPL and Starting PVX 01:00:48 PVX's Unique Approach to UA Financing 01:19:15 Conclusion and Final Thoughts…

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🏆 The 2024 Golden TWIG Awards: an Unfiltered Gaming Industry Award Show 1:10:42

17 weeks ago1:10:42

1:10:42

CAST YOUR VOTE! https://forms.gle/BfBn6H123S2D1QdY9 Brace yourself for the most candid awards show in gaming! Join us as we dissect the highs and lows of 2024, dishing out Golden TWIGs for the year’s most memorable moments. From epic fails to surprising triumphs, we’re covering it all: Company Carnage: Who took the biggest hits? Gaming Letdowns: Which hyped title fell flat? Layoff Lowlights: The most brutal workforce cuts Oops, We Did It Again: Our most embarrassing predictions Get ready for unvarnished opinions, heated debates, and a no-holds-barred look at the gaming industry’s rollercoaster year. Don’t miss this annual tradition where you separate the gold from the garbage!…

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262. The Secret Sauce of 🇫🇷 French Game Publishers with Vincent Février, CMO of TapNation 1:03:31

17 weeks ago1:03:31

1:03:31

The Hybridcasual Playbook https://metahybridcasualplaybook.splashthat.com/ In this episode of the Deconstructor of Fun podcast, Mishka Katkoff interviews Vincent Fevrier, CMO of Tap Nation, discussing the evolution of hybrid casual games and the unique position of French publishers in the gaming industry. They explore Tap Nation's growth from a startup to a mid-size publisher, the challenges of transitioning from hypercasual to hybrid casual, and the importance of user acquisition and marketing strategies. The conversation also delves into acquisition strategies, building internal capabilities for live operations, and the future outlook for the gaming industry. Chapters 00:00 The Rise of Hypercasual Gaming in France 02:52 Tap Nation's Evolution: From Hypercasual to Hybrid Casual 06:04 Navigating Challenges in a Post-COVID Gaming Landscape 08:54 Marketing Strategies: LTV vs. CAC in Hybrid Casual 12:04 Acquisition Strategies: Building a Portfolio of Games 14:56 Operational Changes: Adapting to Hybrid Casual Dynamics 17:51 Building Internal Capabilities for Game Development 21:00 The Future of Tap Nation: Diversifying Game Types 24:07 Competing in a Crowded Market: Finding Unique Assets 32:25 The Competitive Landscape of Game Publishing 35:11 Building Relationships in the Gaming Industry 39:11 Navigating Acquisitions and Partnerships 44:17 The Evolution of Tapnation and Its Strategies 50:43 Industry Outlook: Challenges and Opportunities keywords hypercasual, hybrid casual, gaming industry, Tap Nation, ad tech, game development, user acquisition, monetization strategies, French gaming market, game publishing, game publishing, acquisitions, industry trends, mobile gaming, Tapnation, partnerships, user acquisition, market growth, gaming industry, competitive landscape…

Deconstructor of Fun

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261. Climbing to the C-Suite: Insights from Mission One's Gerard Miles 1:17:34

19 weeks ago1:17:34

1:17:34

Michail Katkoff and Gerard Miles dive into the nuances of executive headhunting, exploring the role of headhunters, pathways to the C-suite, and the significance of personal branding and mentorship in career growth. They share insights on how candidates can position themselves for leadership roles and embrace strategic thinking to thrive in a competitive hiring landscape. The discussion also highlights common mistakes in the executive search process, the importance of empathy in interviews, and the value of building genuine relationships. They address the challenges and advantages of international relocation, as well as the growing role of AI in hiring, stressing the need for candidates to be prepared and deeply engaged throughout the process. 00:00 Introduction to Executive Headhunting 01:00 Understanding the Role of an Executive Headhunter 10:41 Navigating the C-Suite: Pathways to Leadership 20:36 Building Your Personal Brand for Executive Roles 27:32 The Importance of Mentorship in Career Growth 37:59 Common Mistakes in Executive Search 44:40 Empathy in the Interview Process 51:40 Building Relationships in Recruitment 57:38 Challenges and Benefits of International Relocation 01:10:48 The Rise of AI in Executive Hiring keywords: executive headhunting, C-suite, leadership, personal brand, mentorship, career growth, talent acquisition, strategic thinking, networking, hiring process, executive search, interview preparation, candidate experience, recruitment process, international relocation, AI in hiring, empathy in interviews, building relationships, hiring mistakes, talent acquisition…

Deconstructor of Fun

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TWiG Bonus Episode: Holiday Special (UEFN, Royal Kingdom, and the Steam race) 56:59

19 weeks ago56:59

56:59

No agenda? No problem! Ethan returns from UEFN dormancy to break some exciting news. Jen sells a BMW, while Eric tries to sell a Roblox correction. The Puzzle Queen herself ascends to browbeat Royale Kingdom into better KPIs, and Phil shares pictures of his cat in a banana. 01:17 Holiday Reflections and Family Updates 03:03 Good News, Bad News 04:01 Parenting Challenges and Teenage Years 06:23 Podcast Banter and Personal Stories 08:29 Cat Updates and Car Stories 12:50 Seattle Winter and Personal Updates 14:22 Startup Exit and GameFam 15:09 Roblox and UEFN Discussion 29:03 The Evolution of Fortnite's Algorithm 29:17 Challenges with Limited Analytics 30:27 Licensed Content and Revenue Sharing 31:45 The Future of Survival Crafting Games 33:21 Comparing Royal Kingdom and Royal Match 35:13 Analyzing Game Revenue Trends 37:06 Predictions for 2025 Gaming Trends 39:22 Golden Twig Awards Recap 53:21 Handheld Gaming Innovations 55:25 Holiday Wishes and Final Thoughts…

Deconstructor of Fun

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260. David Nelson: The Maverick’s Guide for Thriving in BIG Organizations 1:40:30

19 weeks ago1:40:30

1:40:30

In this episode, David Nelson co-Founder of Magnetic and a true maverick of our industry, dives deep into the nuances of mobile gaming innovation. David discusses his journey through King, including the formation and successes of the experimentation group. As the industry transforms, he explains the importance of understanding your audience, the pitfalls of following trends blindly, and the necessity of building a strong company strategy. David also offers insights on how to navigate organizational changes and cultivate a culture of constructive conflict. Finally, get a sneak peek into what Magnetic is working on and its approach to creating the next big hit in mobile gaming. 01:03 David Nelson's Background and Identity 04:38 Career at King and Experimentation Group 06:18 Starting a New Company and Investor Insights 09:44 Importance of Honest Feedback and Alignment 11:59 Challenges and Strategies in Game Development 24:31 The Role of Conflict in Meetings 33:07 The Debate Over Small Games 34:04 Testing and Proving Concepts 38:04 Framework for High-Impact Tests 40:35 Challenges of Creative Work 43:33 Experimentation Group Achievements 49:59 Navigating Corporate Culture 55:58 Building Trust and Social Capital 01:03:46 Advice for Driving Change 01:12:21 Insights on Mobile Game Industry 01:35:23 Final Thoughts and Reflections…

Deconstructor of Fun

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TWIG #313 Netflix Games Gets Jacked while the Game Awards Jacks Up Numbers 1:12:39

20 weeks ago1:12:39