))
The Science and the Art: Bridging Analytics and Media Strategies
Manage episode 440584419 series 3591297
Content provided by DeepIntent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DeepIntent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years and how they will likely continue changing. They discuss the critical balance between media strategy (an art) and analytics (a science), the importance of transparency in client and partner relationships, and how the right data can drive better decisions and improve patient outcomes.
11 episodes
Share
