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We Cannot Send Them Any More Emails: Holding HCP Attention
Manage episode 501421550 series 3591297
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Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it really takes to connect in today’s crowded media landscape.
In this fast-moving conversation, he explores how data, technology, and curiosity fuel better storytelling, whether it’s tailoring messages for overburdened HCPs, making patient communications resonate, or leveraging next best action strategies that actually work. Along the way, he challenges the idea that pharma is “behind,” pointing to innovations in AI, personalization, and real-time measurement already transforming the industry.
Full of practical wisdom and candid perspective, this episode delves into how the most effective marketing starts with empathy, agility, and a deep understanding of your audience. It also highlights why the next 24 months will transform what's possible in healthcare communication.
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