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116: EP 116: Deeper Than Dough - Neal Courtney
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What does it take to build a business that actually makes kids excited to get a haircut? And more importantly, why does that matter if you're in franchising?
In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut day stress-free, fun, and believe it or not, something families actually look forward to.
We talk about:
🔥 How Cookie Cutters became a needs-based business that’s stood the test of time
🔥 What really makes a franchise location successful (hint: it’s not just the product)
🔥 The biggest staffing challenges post-COVID—and how franchisees can prepare
🔥 The kind of marketing support franchisees actually get
🔥 And the one non-negotiable trait Neal looks for in a franchise partner
This episode is packed with real talk around what it takes to run a business that’s both profitable and meaningful. If you're exploring franchising, service-based businesses, or just want to build something that gives back, this one's worth the listen.
Connect with Bennett
Instagram: @bennettmaxwell35
LinkedIn: linkedin.com/in/bennett-maxwell-703717126
Subscribe to Deeper Than Dough
Apple Podcasts: https://shorturl.at/bjozA
Spotify: https://shorturl.at/klE37
🎧 Don’t forget to like and subscribe so you never miss a weekly episode!
In this episode, I sit down with Neal Courtney, CEO of Cookie Cutters Haircuts for Kids, and a guy who’s spent 25 years navigating the franchise world from the ground up. Neal went from franchisee to CEO, and now leads a national brand built on making haircut day stress-free, fun, and believe it or not, something families actually look forward to.
We talk about:
🔥 How Cookie Cutters became a needs-based business that’s stood the test of time
🔥 What really makes a franchise location successful (hint: it’s not just the product)
🔥 The biggest staffing challenges post-COVID—and how franchisees can prepare
🔥 The kind of marketing support franchisees actually get
🔥 And the one non-negotiable trait Neal looks for in a franchise partner
This episode is packed with real talk around what it takes to run a business that’s both profitable and meaningful. If you're exploring franchising, service-based businesses, or just want to build something that gives back, this one's worth the listen.
Connect with Bennett
Instagram: @bennettmaxwell35
LinkedIn: linkedin.com/in/bennett-maxwell-703717126
Subscribe to Deeper Than Dough
Apple Podcasts: https://shorturl.at/bjozA
Spotify: https://shorturl.at/klE37
🎧 Don’t forget to like and subscribe so you never miss a weekly episode!
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