))
DEI Matters: Ep 9 - Amplifying Voices: Reaching Niche Ethnic Audiences
Manage episode 459734167 series 3550293
Content provided by Insights Association North Atlantic Chapter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insights Association North Atlantic Chapter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today’s episode, our hosts are joined by Ebony Pritchett, a key figure at The Advocacy Group, a qualitative research firm dedicated to gathering insights from underrepresented and often neglected communities. With a deep passion for amplifying voices that are too often overlooked, Ebony shares her valuable expertise in conducting research that reaches and resonates with marginalized groups. We’ll discuss the importance of inclusive research methodologies, the challenges of engaging with underserved populations, and how The Advocacy Group’s unique approach helps drive meaningful change. Tune in as we explore the power of representation in market research and its impact on better business outcomes and social equity.
March 1, 2024
12 episodes
Share
