Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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DMJ Ep 543 - Bringing a Scientist Mindset to the World of Marketing
MP3•Episode home
Manage episode 477376364 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!
…
continue reading
799 episodes
MP3•Episode home
Manage episode 477376364 series 1191993
Content provided by Kirby Hasseman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kirby Hasseman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!
…
continue reading
799 episodes
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