Urban Navigation Supercharged: The BudapestGO Story

Design Aloud

In this episode, we have a conversation with Viktor Eperjesy,, who is an Innovation Portfolio lead at Supercharge. With a background in Business administration, Management and Leadership, Viktor has immeasurable experience as a Business consultant, Product strategist and now an Innovation Portfolio Lead. He has worked with clients in the banking, insurance, mobility and logistics space, the most notable one being the Budapest GO project with BKK which we’re going to focus on, in this episode.

What can the listeners learn?

1. The importance of business knowledge for designers, highlighting that it can help them influence strategic decisions and articulate the value and potential return of certain design features to stakeholders.
2. The Budapest GO project. From start to finish. The Challenges faced, specifically about the Detailed insights and learnings from the 50 user interviews conducted, discussing how this data helped shape the core design and functionalities across the app in a user-centric manner.

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Links related to the podcast:

• https://fourweekmba.com/
• The Innovator's Dilemma
• The lean startup

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Design Aloud is a podcast hosted by UXStudio, a design agency based in Budapest. Through this podcast, our goal is to spotlight UX and other disciplines that emphasise people and their needs in the realm of design.

http://uxstudioteam.com

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