Milan in review: Georgina Wilson’s Viral Approach to Architecture

Design Anatomy

Architect Georgina Wilson joins us to share her remarkable journey from traditional practice to social media phenomenon. What began as a simple experiment on TikTok — "because no one I knew was on it" — unexpectedly transformed her 25-year architectural career and business model. Today, her viral design content reaches hundreds of thousands of followers, and her firm operates "as if from the moon," providing virtual design consultations to clients worldwide.
Georgina's success stems from her refreshingly straightforward approach. Frustrated by how architects typically communicate only with other designers through meaningless jargon, she decided to speak directly to what she affectionately calls "normies" — everyday people who want to understand good design without the pretension. Her content breaks down complex design principles into accessible advice, often featuring floor plans that visually demonstrate why certain layouts work better than others.
Fresh from Milan Design Week, Georgina shares how her perspective has evolved from viewing design through a personal lens to approaching it journalistically, seeking stories that would interest her audience. She was particularly captivated by innovations in lighting design, discovering how new technologies can influence behavior and create versatility in spaces.
What makes Georgina's approach truly inspiring is her philosophy of authenticity and continuous improvement. "It's gotta be shit before it's good," she explains, describing how this mindset frees her from perfectionism and encourages experimentation. This authenticity extends to her design principles — "Interior design is not fashion. If anything, it's anti-fashion" — emphasizing creating environments that remain beautiful and functional for decades, not seasons.
Subscribe for more conversations with design professionals who are changing the industry through innovation and authenticity. Want to improve your own space? Follow Georgina on Instagram for practical design advice that makes a real difference in how you live.

INSTAGRAM @georginawilsonassociates

WEB: https://www.georginawilsonassociates.com

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If you're sitting at your desk about to send a fee proposal and you'd just like to run it by someone else first? Or have you ever had a client dilemma and it just doesn't feel right but no one you know understands (except for the dog)?
And do you wonder why you're not raking it in when you're practically living at your desk, busting your creative chops 'round the clock?
These are the things we're diving into with a small group of designers just like you. And so much more in THE DESIGN SOCIETY

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Chapters

1. Meet Georgina Wilson, Social Media Architect (00:00:00)

2. Milan Design Week Experiences (00:08:50)

3. The Evolution of Lighting Design (00:17:05)

4. From Architect to Content Creator (00:28:13)

5. Making Architecture Accessible to "Normies" (00:36:26)

6. Global Design Business from the Moon (00:46:10)

7. Social Media Tips and Authenticity (00:57:42)

8. Content Creation and Project Integration (01:07:30)