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How to develop a digital brand for your business
Manage episode 451462148 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styles to mission statements. By maintaining uniformity across all digital platforms, your brand becomes easily recognizable and trusted by clients. Whether you're a seasoned business owner or just starting, Jason's insights into creating consistent brand messaging are indispensable.
We journey through the essentials of developing a client avatar and understanding your target market, fundamental steps that shape your branding strategy. Empower your team and external partners, such as marketing or PR agencies, with these guidelines, ensuring they represent your brand accurately. This episode is packed with valuable advice to enhance your digital presence and fortify your brand identity. Tune in to learn how a consistent brand voice could transform how clients perceive your design prowess and operational dependability.
If you would like to get the links and show notes for this episode, click on the link below:
The links and past episodes mentioned in the episode are:
- https://www.designerdiscussions.com/episodes/episode-2-branding-for-high-dollar-sales
- https://designerdiscussionsmarketing.studio/store/products/23
- https://www.designerdiscussionsmarketing.studio/pages/academy
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
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