How Augie is Changing the Game for Video Editing

Designing Successful Startups

Bio

Jeremy Toeman is a seasoned tech entrepreneur and innovator with over two decades of experience in the media, entertainment, and consumer technology spaces. He’s exited several early stage startups including Sling Media and Dijit, as well as held leadership positions at companies such as CBS and WarnerMedia.

Intro

Join Jothy Rosenberg as he speaks with Jeremy Toeman, a seasoned tech entrepreneur and innovator, about the challenges and opportunities in video marketing today. Jeremy highlights a striking statistic: 70% of businesses are not utilizing video marketing, which underscores a significant gap in the industry. He shares insights from his journey, including his experiences with startups like Sling Media, emphasizing the importance of transparency and building strong relationships with co-founders and friends to navigate the ups and downs of entrepreneurship. The conversation delves into the intersection of technology and media, exploring how video tools can empower non-professionals to participate in video-first marketing. Jeremy’s passion for making entertainment more accessible shines through as he discusses his latest venture, Augie, which aims to simplify video editing for everyone.

The Story

Jeremy Toeman, a seasoned tech entrepreneur, shares his journey from Canada to the startup scene in the Bay Area and now New York. His latest venture, Augie, offers an all-in-one video editing suite tailored for non-video professionals, aiming to democratize video marketing. The episode delves into the challenges faced by startups, emphasizing the emotional rollercoaster of entrepreneurship. Toeman discusses the importance of transparency and building supportive relationships, highlighting how open conversations with friends and co-founders can provide the necessary recharge during tough times. With over two decades in tech, Toeman reflects on his experiences, including his work with Sling Media, where he helped create a revolutionary product that allowed users to watch TV over the internet, setting the stage for modern streaming. Through candid insights and personal anecdotes, the episode paints a vivid picture of the startup landscape and the grit required to navigate it successfully.

Takeaways

• Jeremy Toeman emphasizes the importance of transparency in friendships, especially during challenging startup times.
• A staggering 70% of businesses are not utilizing video marketing effectively, which presents a significant opportunity.
• The journey of building a startup often requires grit, resilience, and support from family and friends.
• Toeman's experience with Slingbox highlighted how a small, dedicated team can achieve remarkable results.
• Understanding both technology and business is crucial for effective leadership in tech startups.
• The need for better analytics and testing in video marketing is a pressing issue that many companies face.

Links

Jeremy's LinkedIn: https://www.linkedin.com/in/jtoeman/

Jeremy's startup: https://www.instagram.com/augie.studio/

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Jothy's book: https://www.amazon.com/Tech-Startup-Toolkit-launch-strong/dp/1633438422/

Finds all podcasts: https://jothyrosenberg.com/podcast

YouTube channel: https://www.youtube.com/@DesigningSuccessfulStartups

Jothy’s non-profit: https://whosaysicant.org

Jothy’s TEDx talk: https://www.youtube.com/watch?v=PNtOawXAx5A