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Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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382: Perfecting Your Pitch with Liza Graves
Manage episode 482493767 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the power of audience connection to drive the tourism industry forward.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
399 episodes
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Manage episode 482493767 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the power of audience connection to drive the tourism industry forward.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
399 episodes
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Similar to Destination Marketing Podcast
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by Afar is your ticket to the world, no passport required.
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