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387: Why Playing It Safe in Destination Marketing Is Riskier Than You Think

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Manage episode 489320187 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you’re tired of “safe,” this one’s for you.

  continue reading

387 episodes

Artwork
iconShare
 
Manage episode 489320187 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you’re tired of “safe,” this one’s for you.

  continue reading

387 episodes

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