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Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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389: Redefining a City Through Culinary, Culture, and Strategic Risk-Taking with Mike Testa
Manage episode 491868745 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Adam sits down with Mike Testa, President and CEO of Visit Sacramento, to explore how a challenger destination can evolve into a national tourism leader. Mike reveals how Sacramento transitioned from a convention-reliant city into a vibrant, multifaceted destination through bold strategic moves—like establishing the first Tourism Improvement District, launching nationally recognized music festivals, and claiming its title as America’s Farm-to-Fork Capital. This episode unpacks how strong leadership, stakeholder engagement, and a refusal to settle for the status quo can reposition a city, elevate community pride, and drive long-term tourism growth.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
389 episodes
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Manage episode 491868745 series 2815360
Content provided by Destination Marketing Podcast and Brand Revolt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination Marketing Podcast and Brand Revolt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Adam sits down with Mike Testa, President and CEO of Visit Sacramento, to explore how a challenger destination can evolve into a national tourism leader. Mike reveals how Sacramento transitioned from a convention-reliant city into a vibrant, multifaceted destination through bold strategic moves—like establishing the first Tourism Improvement District, launching nationally recognized music festivals, and claiming its title as America’s Farm-to-Fork Capital. This episode unpacks how strong leadership, stakeholder engagement, and a refusal to settle for the status quo can reposition a city, elevate community pride, and drive long-term tourism growth.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email [email protected] or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
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Similar to Destination Marketing Podcast
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by Afar is your ticket to the world, no passport required.
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