005 - Code Quality And Introducing TDD In A (legacy) Project DevMelange - Moved To Anchor.fm/developermelange podcast

#Tech #DevMelange - moved to anchor.fm/developermelange

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

DevMelange - moved to anchor.fm/developermelange «
005 - Code Quality and introducing TDD in a (legacy) project

7 years ago 56:42

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We started this episode discussing about readability of code. What actually is readability? It seems, that next to names, there are other important things to consider, like visual structure. In the second part we talked about how to get started with Test Driven Development (TDD) in a project were nobody else is doing it. We found a few suitable ways to get things started. Finally we concluded the episode with our personal history, how we each one of us got started with TDD.

3 episodes

005 - Code Quality and introducing TDD in a (legacy) project

DevMelange - moved to anchor.fm/developermelange

published 7 years ago

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3 episodes

#Tech #DevMelange - moved to anchor.fm/developermelange

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DevMelange - moved to anchor.fm/developermelange

1
009: Security by Design - Baking security into the heart of your codebase 41:40

6 years ago41:40

41:40

Our guest Gottfried Szing introduces us into some ideas of security by design. A fruity cocktail of how to avoid primitives obessions and where to put the validation in your architecture - mixed with a little bit of contract first development. Finalized with a discussion about rusting software.

DevMelange - moved to anchor.fm/developermelange

1
008: Introducing Design Thinking and failing to agree on the need of Dogma 1:15:06

6 years ago1:15:06

1:15:06

Our special guest Claudia Oster explains the ideas of design thinking and the similarities with human centered design. It is interesting how the original design methodologies expanded to the business world. Peter brings us out of our conference zone with his need for dogma. Listen to find out if strict rules are reasonable!…

DevMelange - moved to anchor.fm/developermelange

1
005 - Code Quality and introducing TDD in a (legacy) project 56:42

7 years ago56:42