AI and the future of the global Chartered Accountancy profession

Difference Makers Podcast

In this episode, Chair of Chartered Accountants Worldwide and CEO of CA ANZ, Ainslie van Onselen is joined by Alex Russell, Associate Director at Ipsos Corporate Reputation, unpack the findings of the inaugural global AI research study conducted by CAW in collaboration with IPSOS UK.

Artificial intelligence isn't just changing accounting—it's redefining what it means to be a chartered accountant. We've partnered with Ipsos UK to conduct the first global benchmarking study on AI in accountancy, surveying nearly 3,000 professionals across 48 countries, and the results challenge everything you thought you knew about technology's impact on our profession.
The study reveals a profession eager to embrace AI but held back by two key barriers: a skills gap and concerns about data security. While digital natives demonstrate greater comfort with AI tools, enthusiasm spans all demographics and firm sizes. Importantly, chartered accountants overwhelmingly look to their professional bodies rather than employers to provide the education and guidance needed to navigate this technological revolution.
Far from making accountants obsolete, AI emerges as a powerful ally that elevates the profession. By handling routine, process-driven tasks, AI frees professionals to focus on what truly matters—strategic thinking, critical analysis, and meaningful client relationships. As Alex Russell from Ipsos notes, "There's actually more of a role for accountancy in the future with AI than less." Senior leaders recognize this potential, with C-suite executives particularly concerned that adoption isn't happening quickly enough.
The study outlines clear pathways to implementation, emphasizing clear objectives, proper governance, and comprehensive training. For professional bodies and firms alike, the message is unmistakable—invest now or risk falling behind. Those who successfully navigate this transition will transform the accounting experience for both professionals and clients, making the profession more attractive to younger generations by eliminating drudgery and emphasizing purpose-driven, strategic work.
Ready to transform your practice? Download the full report from the Chartered Accountants Worldwide website and discover how AI can become your competitive advantage in a rapidly evolving profession.

Chapters

1. AI and the future of the global Chartered Accountancy profession (00:00:00)

2. Introduction to Global AI Research Study (00:00:15)

3. AI Adoption in Accountancy (00:01:36)

4. Skills Gap and Education Barriers (00:05:23)

5. Security Concerns and Implementation (00:09:41)

6. Strategic Value of Accountants with AI (00:14:36)

7. Pathways to Successful AI Adoption (00:19:16)

8. Making Accounting More Attractive (00:22:35)

9. Key Takeaways and Report Access (00:27:15)