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120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
Manage episode 484051653 series 2973315
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In this week’s Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turned into a revenue-driving program, the need for industry-wide accountability on data quality, and the power of insights that truly add value.
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