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COMMITMENT to QUALITY | BUILDING a Cognac Brand with Francisco Tonarely
Manage episode 303316021 series 2948118
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I had a great conversation with Francisco Tonarely, Co-Founder, President & CEO of Distillier LLC Grand Brulot, VSOP Cognac & Café Liqueur. Francisco knows the power of marketing, I found Francisco’s story INSPIRING, POWERFUL & INSIGHTFUL. His latest venture Grand Brulo, is a BRILLIANT new product, and the story of the struggles and triumphs of creating it are a tribute to the entrepreneurial spirit.
As the first ultra-premium French VSOP Cognac 80 proof coffee spirit, made in France, Grand Brulot revives an over two-hundred year old French tradition where rich coffee was blended with Cognac to create an exquisite tasting drink: The Brulôt. As a result of the company’s attention to detail and respect of French heritage, Grand Brulot has become a staple at some of the best restaurants in the US and globally, and has been featured in the New York Times, Haute Living, and Cigar Aficionado, as well as numerous websites devoted to the spirits and restaurants industries. While launching a brand is never easy, Francisoco shares his insight into how it's NEVER THE “RIGHT TIME” to do anything in life, you just have to go for it!
Francisco is a seasoned professional with years of experience. He has learned many things over the years, especially about PERSONAL COMMITMENT AND PLAYING THE LONG GAME. He has been on both sides of the table, working in executive management and as an entrepreneur in the US, Europe, and Latin America. Francisco is passionate about the work he has done for all types of products from the consumer goods industry, with a focus on specialty foods and spirits.
Notably, he served as a US Consultant for MEC3, a global leader in the production of ingredients for gelato and pastries, Francisco has also held numerous high-level management positions with other industry-leading companies, including Stock Spirits Group USA, Seagram Spirits and Wine Group, Bacardi International and Brand Equity Partners Inc.
Connect with Matt Rosenthal: LinkedIn: /matt-rosenthal-mindcore/ - Instagram: @mattrosenthal_
Connect with Francisco Tonarely: grandbrulot.com
Instagram: @grandbrulot
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