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Digital Ag Global, Episode 11, Do’s & Don'ts of AgTech Startups in 2025
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In this episode of Digital Ag Global, hosts Clyde and Yurii take a hard look at what sets successful AgTech startups apart in today’s evolving landscape. With guest Susanne Cork, Director of Ottawa Innovation Farm, the conversation dives into key insights from the field:
Common startup missteps in the AgTech space
Why farmer engagement and usability matter more than flashy features
The go-to-market models gaining traction in 2025
Traits of high-performing teams: from resilience to local validation
Honest reasons why many AgTech startups fail—and how to avoid those traps
This episode is packed with practical advice and grounded insights for founders, product teams, and investors working to make a lasting impact in agriculture.
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