How Amplify Credit Union Ditched Fees and Thrived with Kendall Garrison

Digital Banking Podcast

On this episode of the Digital Banking Podcast, Josh DeTar spoke with Kendall Garrison, CEO of Amplify Credit Union, about shaking up the status quo in the credit union industry. Garrison shared Amplify's commitment to improving members' financial lives, even if it means making tough decisions. They discussed Amplify's guiding principles, the importance of diverse perspectives, and the obligation to give back to the community.

Garrison detailed Amplify's decision to eliminate fees, viewing it as a moral imperative. He highlighted the strategic shift to mortgage banking to build generational wealth, and how they manage risk, as opposed to avoiding it. This was achieved by knowing what the business should focus on. The pair explored balancing member needs with profitability and touched upon unconventional strategies.

Garrison emphasized a culture of radical transparency, sharing information with vendors and empowering his team. He talked about how he keeps up with industry trends and ensures Amplify stays focused on its mission of member care.