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Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth
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Adapting Your Online Business to Changing Buyer Behavior
In this episode of 'Cocktails, Coffee, and Conversation™,' Tracie discusses how business owners can adapt to changing buyer behavior by diversifying their offer suite, implementing effective pricing and sales mechanisms, and retaining current customers with loyalty programs. She provides actionable strategies to create a sustainable and viable business. Tracie also highlights the importance of aligning your pricing, offer structures, and sales tactics with your business's unique needs and capacities, avoiding trends that may not serve your goals. She invites listeners to explore further resources like her course 'Audience to Client™' and her program 'Boost the Value of Your Offer in a Day™' for more detailed guidance.
00:00 Introduction to Changing Buyer Behavior
01:42 Understanding Offer Structure
03:12 Diversifying Your Offer Suite
07:04 Pricing and Sales Mechanisms
11:17 Retaining Current Clients
12:51 Conclusion and Next Steps
A resources from our host:
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CREDITS
Music ColourfulSounds
Podcast Editor Maia McLachlan
35 episodes
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