#249: Stop Chasing Shiny Objects: How to Choose the Right Business Opportunities

Digital Course Creator Podcast

Feeling overwhelmed by all the business courses, tools, and programs in your inbox? You’re not alone. In this episode, we're tackling a critical skill that every digital course creator and entrepreneur needs: how to evaluate opportunities with intention, before you waste time, money, or energy.

✨ Learn how to:

• Avoid expensive distractions that derail your momentum.
• Filter decisions through financial impact, goal alignment, and support needs.
• Stay focused on your vision, not just the latest launch hype.

🎯 Whether you’re tempted by a new course, a marketing strategy, or a coaching offer, this episode walks you through a 3-part filter so you can move forward confidently—without FOMO or burnout.

Plus, you’ll get a behind-the-scenes look at how I’ve evaluated past investments (including mistakes I’ve made), and how I coach clients through these decisions in real time.

📝 Weekly Action Item:

• Reflect on ONE opportunity you're currently considering.
• Apply the 3-question filter: What’s the real financial impact? Does this align with my current goals? What support would I need to implement it well?
• Download the Intentional Decision Making Workbook to walk through the full process step-by-step.

🔗 Want More?

📌 Check out Episode 182: How to Create a Quarterly Plan the Fast Way as a Digital Course Creator to get clear on your goals and set up your decision-making framework.

🎧 And don’t miss Episode 185: Should I Invest in a Business Coach? for an honest look at how to evaluate coaching programs and mentorship opportunities without the pressure or hype.

Time Stamps:

• 0:00 — Introduction: Overwhelm from new offers and opportunities
• 0:58 — Podcast Welcome: What sets six-figure course creators apart
• 1:20 — The Problem: Constant learning without action
• 2:07 — The Cost: Financial risks of chasing opportunities
• 3:05 — Key #1: Assessing the financial impact of opportunities
• 4:35 — Key #2: Aligning opportunities with your goals
• 6:39 — Key #3: Evaluating the support you need
• 10:00 — Recap: The three filters for intentional decision-making
• 11:29 — Resources: Guide and related episodes
• 11:58 — Closing: Final thoughts and call to action

Show Resources:

• Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
• Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas

Work With Dr. Moira:

• Join Office Hours for support and mentoring to get your digital course done. (https://digitalcourse.pro/Office-Hours)
• Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)