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The Right Way to Rebrand Your Podcast
Manage episode 468549153 series 2981805
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Thinking about rebranding your podcast? In this interview, Dylan Schmidt sits down with Andy Murphy, host of the recently rebranded The Secure Family Podcast (formerly The Secure Dad Podcast), who hit #1 in Apple's parenting category just one month after his rebrand.
Andy shares his complete journey from hesitation to execution, including:
- The surprising ease of changing your podcast name (without losing your audience).
- How to communicate changes to your sponsors and listeners.
- Why a simple one-word change opened his content to a whole new audience.
- The counterintuitive approach that helped him hit #1 in his category.
Whether you're considering a rebrand or just starting out, Andy's practical wisdom and experience will help you make better decisions for your podcast's future. Plus, learn why Andy decided to keep over 300 previous episodes in his feed and how that strategic choice benefits both new and existing listeners.
Connect with Andy at thesecuredad.com or find The Secure Family Podcast on all major platforms.
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