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Don't let a hacked website damage your online marketing efforts
Manage episode 446461726 series 3427024
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In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies discuss the crucial steps contractors should take when their website is hacked, along with the impact on SEO and digital marketing. They emphasize that while a hacked website can feel overwhelming, the first step is to stay calm and not panic. Websites are vital for lead generation, and recovering from a hack is critical for maintaining business operations.
The hosts outline the three essential steps to recover from a hack: cleaning your site, requesting a review from Google, and rebuilding trust with fresh, authoritative content. Cleaning your site involves either restoring a previous backup or using a service like Sucuri to remove malicious code. Once the site is clean, it's crucial to request a review from Google to ensure your website is re-indexed and deemed safe for visitors, as hacked sites are often de-indexed and removed from search results, which can severely impact traffic and visibility.
The final step is rebuilding trust with Google by publishing high-quality content that demonstrates Expertise, Authority, and Trustworthiness (E-A-T). This helps improve your site's reputation and ranking after a hack. The hosts also stress the importance of ongoing website protection, including malware scans, firewalls, and regular updates, to prevent future attacks.
They share an anecdote about a client who refused security measures and ended up with their website hacked, resulting in Japanese characters appearing in their Google search result titles. This example illustrates the importance of taking website security seriously.
In conclusion, they encourage listeners to protect their websites proactively and seek expert help if needed. Contractors should follow these steps to recover quickly and maintain their digital presence.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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