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SPECIAL GUEST: Why Your Sales Team Needs a CRM Built for Construction
Manage episode 492579304 series 3427024
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In this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial and residential division. Erik dives into why traditional CRMs fall short in this industry, how poor follow-up is killing your close rate, and what separates high-performing contractors from the rest.
We talk about:
- The origin of FollowUp CRM (and why Salesforce didn’t cut it)
- How lack of follow-up is losing you business
- The challenges of switching CRMs vs. starting from scratch
- Real stories of $4M jobs won through consistent follow-up
- How AI will streamline admin for sales teams (eventually)
Whether you’re still managing your pipeline on spreadsheets or using a CRM that doesn’t fit your workflow, this episode will challenge the way you think about sales systems in construction.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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